Senior Brand Manager: Game Launch Leader

Aspyr Media; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

A leading game publishing company in Austin is seeking a Senior Brand Manager to define and oversee comprehensive go-to-market strategies for high-profile game franchises. This role involves strategic leadership, cross-functional management, and mentorship of junior staff. Candidates should have over 8 years of experience in marketing with a focus on the games industry, strong analytical skills, and a proven track record in managing marketing budgets effectively. The position demands excellent communication abilities and a creative mindset.

Qualifications

• 8+ years of progressive experience in product launches within the games or entertainment industry.
• Proven ability to manage marketing budgets effectively.
• Expert-level understanding of the video game marketing content pipeline.

Responsibilities

• Define and oversee go-to-market strategy for game launches.
• Drive the strategic vision for marketing campaigns.
• Mentor junior staff on campaign execution and budget tracking.

Skills

Strategic Leadership

Cross-Functional Management

Execution & Mentorship

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing or related field

Job description

A leading game publishing company in Austin is seeking a Senior Brand Manager to define and oversee comprehensive go-to-market strategies for high-profile game franchises. This role involves strategic leadership, cross-functional management, and mentorship of junior staff. Candidates should have over 8 years of experience in marketing with a focus on the games industry, strong analytical skills, and a proven track record in managing marketing budgets effectively. The position demands excellent communication abilities and a creative mindset.