Gaming Brand Manager — Launch Campaigns Lead

Aspyr; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Aspyr is seeking a Brand Manager to lead go-to-market campaigns for game launches. Reporting to the Head of Marketing, the role shapes strategy, positioning and audience insights while coordinating with product, QA, publishing and external agencies to deliver a unified launch campaign.

You will manage campaign budgets, track performance, brief licensing partners, and ensure campaigns meet sales forecasts. In-person role in Austin, requiring strong communication and collaborative skills.

Qualifications

• Bachelor’s degree in a related field.
• 5+ years of experience bringing product(s) to market in games/entertainment.
• Strong written and oral communication and presentation skills.
• Ability to work with studio, internal, cross-functional, and external partners.

Responsibilities

• Work with multiple departments (i.e. product, QA, publishing) and external agencies to coordinate brand-related activities and execute the marketing strategy for game launches, aiming to meet and exceed sales forecasts
• Develop product and brand positioning to align with audience insights, behaviors and attitudes
• Lead the creation of all campaign materials, including research of agencies, budget and communication with teams
• Responsible for the management and tracking of the brand marketing campaign budget for each game
• Manage day-to-day interactions with external stakeholders and licensing partners
• Track game development progress, and interpret, analyze, and provide action plans based on project evolution

Skills

Brand strategy

Campaign management

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in a related field

Job description

Aspyr is seeking a Brand Manager to lead go-to-market campaigns for game launches. Reporting to the Head of Marketing, the role shapes strategy, positioning and audience insights while coordinating with product, QA, publishing and external agencies to deliver a unified launch campaign.

You will manage campaign budgets, track performance, brief licensing partners, and ensure campaigns meet sales forecasts. In-person role in Austin, requiring strong communication and collaborative skills.