Senior Brand Manager, AAA Gaming Franchise Growth

Skillsearch Limited; Santa Monica (CA); Hybrid; USD 166,000 - 215,000; Full time

Job summary

Skillsearch Limited partners with a leading global games publisher to recruit a Senior Brand Manager for a major AAA PC/console title. You will define global brand strategy, audience targeting, and go-to-market plans, while steering integrated campaigns and creative direction to support long-term franchise growth.

You will collaborate with development, publishing, and external agencies to ensure marketing activities align with the game's vision and commercial objectives across international

Qualifications

• 8+ years of experience in brand marketing within the games industry.
• Experience supporting or leading AAA PC and console game launches.
• Proven success developing brand positioning and audience strategies.
• Experience building and executing integrated go-to-market campaigns.
• Strong understanding of global gaming markets.
• Experience working with game development teams and marketing stakeholders.

Responsibilities

• Develop and own global brand strategy and go-to-market plans.
• Lead integrated marketing campaigns across multiple channels.
• Provide creative leadership and feedback on assets (trailers, art, digital campaigns).
• Coordinate with development, publishing, and external partners to align strategy.
• Define KPIs and measure campaign performance across regions.
• Support platform partnerships and marketing initiatives with cross-functional teams.

Skills

Brand marketing

AAA launches

Brand positioning

Go-to-market campaigns

Global markets

Cross-team collaboration

Job description

Skillsearch Limited partners with a leading global games publisher to recruit a Senior Brand Manager for a major AAA PC/console title. You will define global brand strategy, audience targeting, and go-to-market plans, while steering integrated campaigns and creative direction to support long-term franchise growth.

You will collaborate with development, publishing, and external agencies to ensure marketing activities align with the game's vision and commercial objectives across international