Senior Marketing Manager

Aspyr; Austin (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading game publisher is seeking a Senior Brand Manager to define and oversee go-to-market strategies for high-profile game launches. This role involves strategic leadership, budget management, and cross-functional team collaboration. The ideal candidate has over 8 years of experience in successful product launches within the games or entertainment industry and possesses exceptional skills in strategic planning and analytics. This position is in-person in Austin, Texas.

Qualifications

• 8+ years of progressive experience in product launches within games or digital software.
• Exceptional track record of large-scale marketing campaigns driving sales and growth.
• Proven ability to manage marketing budgets effectively.

Responsibilities

• Define and oversee go-to-market strategy for high-profile game launches.
• Lead cross-functional teams and mentor junior staff on campaign execution.
• Conduct market analysis to inform and validate marketing decisions.

Skills

Strategic Leadership

Budget Management

Cross-functional Management

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing, Business, or a related field

Job description

Overview

Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available. Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Responsibilities

Reporting to the Senior Manager of Marketing, the Senior Brand Manager is responsible for defining and overseeing the comprehensive go-to-market strategy and execution for high-profile game launches and franchises. This role demands a holistic view of Aspyr’s business, involving the overall brand strategy, defining product and brand positioning, identifying key target audiences, conducting competitive and market analysis, and owning partner relationships. This position will provide senior-level strategic direction on creative, product life-cycle management, and budget allocation. The Senior Brand Manager will help lead cross-functional teams and mentor brand managers and creative staff.

Essential Functions

• Strategic Leadership & Planning:
  • Drive the strategic vision for go-to-market campaigns, providing senior guidance on product positioning, target audience segmentation, and core messaging that resonates across various platforms and channels
  • Develop the long-term brand strategy and positioning for assigned game franchises
  • Conduct and synthesize competitive analysis, and consumer insights to inform and validate strategic marketing decisions and drive superior performance
  • Own the marketing budget for assigned franchises, making decisions on spend allocation across media, creative, and promotional activities to maximize ROI
• Cross-Functional Management & Influence:
  • Serve as the primary marketing lead and decision-maker when collaborating with internal departments (e.g., Product, Production, QA, Publishing, PR)
  • Provide strategic direction and ensure cohesive execution across all marketing touchpoints
  • Lead the relationship with external agencies (creative, media, research), defining the vision and quality bar for all campaign materials, including key art, trailers, advertising, and promotional assets
  • Act as the senior-level contact and brand guardian for licensing partners and external stakeholders, confidently presenting go-to-market plans, negotiating asset approvals, and communicating post-launch performance
• Execution & Mentorship:
  • Oversee and mentor junior staff or cross-functional team members on day-to-day campaign execution, budget tracking, and creative planning
  • Focus on best-in-class brand management practices
  • Proactively interpret, analyze, and provide action plans based on campaign performance metrics, and evolving game development milestones to mitigate risks and capitalize on opportunities
  • Work with the Senior Manager of Marketing to establish and refine KPIs, ensuring campaigns are tracked against ambitious sales and brand health goals, and driving post-mortem analysis for continuous improvement

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of progressive experience bringing multiple successful product launches to market within the games, entertainment, or digital software industry, ideally including 1+ years operating at a senior or equivalent leadership level
• Exceptional track record of developing and executing large-scale, integrated marketing campaigns that have driven significant sales and brand growth
• Proven ability to manage budgets and demonstrate strong financial acumen in forecasting, spend optimization, and reporting ROI
• Expert-level understanding of the video game publishing and marketing content pipeline; experience managing complex IP/licensing relationships is preferred
• Outstanding strategic and analytical skills, coupled with a creative mindset and the ability to inspire top-tier creative work
• Superior written, oral communication, and presentation skills with the ability to influence and align diverse stakeholders

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.