Hybrid Brand Strategy Lead

AAA Club Alliance; Wilmington (DE); Hybrid; USD 76,000 - 119,000; Full time

Benefits offered by this job

Hybrid schedule

Health benefits

Paid time off

401(K) plan with company match

Tuition reimbursement

Volunteer time off

AAA Membership

Health & Wellness Program

Life Insurance

Disability benefits

Job summary

AAA Club Alliance is hiring a Brand Strategy Manager to define, evolve, and operationalize AAA’s brand strategy. You will lead brand architecture across the portfolio, own audience segmentation, and develop positioning and messaging frameworks to ensure consistent brand presence across campaigns and experiences.

The role involves coordinating with Marketing Strategy, Creative, and Content leadership, leveraging market research and consumer insights to drive brand health and differentiating

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.

Responsibilities

• Define, evolve, and operationalize AAA’s brand strategy to drive clarity and differentiation.
• Lead brand architecture development across Masterbrand and product lines.
• Own audience segmentation and develop target audience frameworks based on data.
• Develop brand positioning, value propositions, and differentiation strategies.
• Create communication matrices mapping messages to audiences, channels, and campaigns.
• Conduct brand audits and translate findings into actionable improvements.
• Synthesize consumer insights, brand health metrics, and market trends to inform decisions.

Skills

Brand strategy

Audience segmentation

Brand architecture

Communication strategy

Market research

Brand audits

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

AAA Club Alliance is hiring a Brand Strategy Manager to define, evolve, and operationalize AAA’s brand strategy. You will lead brand architecture across the portfolio, own audience segmentation, and develop positioning and messaging frameworks to ensure consistent brand presence across campaigns and experiences.

The role involves coordinating with Marketing Strategy, Creative, and Content leadership, leveraging market research and consumer insights to drive brand health and differentiating