Global Head of Marketing, AAA Games

Aspyr; Austin (TX); In loco; USD 180.000 - 280.000; Tempo pieno

Descrizione del lavoro

Aspyr Media, Inc. is seeking a Head of Marketing to drive global GTM strategy across its game portfolio and lead a high-performing marketing team.

This executive role partners with Product, BD, and Sales to optimize demand, engagement, and revenue. You will own the marketing budget, define success metrics, and guide campaigns across PR, digital, influencer, and paid channels, balancing creativity with data-driven decisions.

Competenze

• Bachelor’s degree in Business, Game Design, Marketing, or a related field; MBA a plus.
• 12+ years in marketing or public relations within the video game industry.
• 5+ years managing and mentoring high performing teams.
• Proven success leading GTM strategies for premium products.
• Strong understanding of player behavior, gaming audiences, and platform ecosystems.

Mansioni

• Define and lead global go to market (GTM) strategies across all titles.
• Partner with Product Management to influence product definition, positioning, and audience targeting early in the lifecycle.
• Establish clear success metrics and KPIs for each title, aligned to revenue and ROI targets.
• Own the marketing budget across all titles, allocating resources against portfolio priorities and performance expectations.
• Lead execution of integrated marketing campaigns across PR, digital, paid media, influencer, and social channels.

Conoscenze

Marketing leadership

GTM strategy

Data-driven

Budget management

Cross-functional leadership

Partnership development

Formazione

Bachelor's degree

MBA a plus

Strumenti

Marketing automation

Descrizione del lavoro

Aspyr Media, Inc. is seeking a Head of Marketing to drive global GTM strategy across its game portfolio and lead a high-performing marketing team.

This executive role partners with Product, BD, and Sales to optimize demand, engagement, and revenue. You will own the marketing budget, define success metrics, and guide campaigns across PR, digital, influencer, and paid channels, balancing creativity with data-driven decisions.