Senior Brand Manager

STIHL USA

Virginia Beach (VA)

On-site

USD 141,000 - 178,000

Full time

14 days+

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Benefits offered by this job

Excellent health benefits

Onsite Health & Wellness Center

Company-paid Life Insurance

Short & Long-Term Disability

Pension Plan

401(k) with employer match

Paid time off and 11 holidays

Job summary

STIHL USA is seeking a strategic marketing leader to drive brand development and integrated campaigns across national and regional markets. You will guide creative direction, collaborate with distributors and retailers, and translate business objectives into impactful marketing programs.

You will oversee the Marketing Advantage Program (MAP), align with leadership, and ensure measurable results across channels while fostering innovation and strong retail engagement.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.
7+ years of brand marketing leadership experience preferred.
Experience building integrated brand strategies and campaigns.

Responsibilities

Strategic Alignment: ensure national and regional marketing activities align with STIHL’s goals.
Campaign & creative leadership: guide campaigns, manage budgets and production."
Vendor & agency management: coordinate with internal and external partners.
Brand planning: develop the annual Brand Marketing Calendar.
Creative execution: ensure assets align with brand vision and messaging.
Cross-functional collaboration: work with digital marketing, sales, product, and e‑commerce teams.
Reporting & communication: lead performance reporting and keep leadership updated.
Team leadership: coach and develop marketing team members.
Strategic counsel: provide guidance to VP Marketing and leadership.
Additional responsibilities: support overall marketing objectives.

Skills

Brand marketing

Leadership

Campaign management

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

Job description

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!

Why You’ll Love Working at STIHL:

Excellent health benefits including Medical, Dental & Vision Insurance

Onsite Health & Wellness Center for employees and eligible family members

Company-paid Life Insurance and Short & Long-Term Disability

Robust retirement offerings including:

A fully vested Pension Plan after 5 years

A 401(k) with generous employer match

Paid time off in addition to 11 Paid Holidays

A strong culture of stability, community, and innovation

Compensation: $141,000- $178,000/ year with bonus opportunities and potential for annual merit increases. Actual compensation will depend on experience, qualifications, and internal equity.

About You

You are a strategic and creative marketing leader with a passion for building strong brands and delivering compelling customer experiences. You have a proven ability to develop, execute, and communicate integrated brand marketing strategies that drive growth, elevate brand equity, and create meaningful connections with customers.

In this role, you will lead STIHL’s brand and retail creative efforts, ensuring a consistent and compelling brand value proposition, creative direction, and messaging across all customer touchpoints. You thrive at translating business objectives into impactful marketing campaigns and creative solutions that support STIHL, its distributors, and retailers while empowering professionals and homeowners with trusted landscaping, tree care, and construction solutions.

You bring expertise in brand strategy, creative development, and cross-functional collaboration, with the ability to influence stakeholders and align teams around a shared vision. You are equally comfortable thinking strategically and executing tactically, using insights and data to optimize performance and maximize impact.

As a secondary area of responsibility, you will oversee STIHL’s unique Marketing Advantage Program (MAP), guiding the development, execution, and continuous improvement of cooperative marketing initiatives across the Inc./Distributor/Branch/Retailer network. You understand how to balance national brand objectives with regional market needs, ensuring marketing investments are activated effectively and deliver measurable results across channels.

Most importantly, you are a collaborative leader who is energized by creating innovative marketing solutions, strengthening retail engagement, and driving long-term growth for an iconic brand.

Job Duties & Responsibilities

Strategic Alignment: Ensure all national and regional brand marketing activities, investments, and communications align with STIHL Inc.’s overarching corporate goals and objectives.

Campaign and Marketing Creative Leadership: Align with global leadership on campaign priorities and planning and provide direction for national and regional campaigns. Manage creative development of campaign and other marketing materials as required. Manage associated budgets, production shoots, and performance reporting to drive brand consistency and measurable impact.

Vendor & Agency Management: Coordinate creative efforts with internal stakeholders and external agencies. Evaluate, recommend, and participate in the selection of vendors and agencies supporting national and regional marketing programs. Oversee agency budgets, invoicing, and cost transparency in collaboration with Purchasing and Stammhaus financial controls.

Brand Planning: Develop and communicate the annual Brand Marketing Calendar to guide national and regional marketing initiatives.

Creative & Executional Excellence: Ensure all creative assets and deliverables align with STIHL’s brand and product marketing vision, maintaining consistency across all touchpoints.

Cross-Functional Collaboration: Partner closely with digital marketing, sales, product, and e-commerce teams to ensure the needs of STIHL Inc., distributors, branches, and retailers are effectively met.

Reporting & Communication: Lead campaign performance reporting with inputs from channel owners. Serve as the primary contact for Stammhaus marketing leadership, providing regular updates on the annual brand marketing plan, spend, and budget progress.

Team Leadership: Lead, coach, and develop brand and regional marketing team members to ensure strong performance, professional growth, and alignment with STIHL’s marketing strategy.

Strategic Counsel: Offer insights, feedback, and recommendations to the VP of Marketing, Executive Leadership Team, and distributor/branch marketing staff to strengthen marketing effectiveness and brand performance.

Additional Responsibilities: Perform other duties as assigned to support overall marketing and business objectives.

Specifications

Bachelor’s Degree minimum requirement in the fields of: Marketing, Communications, Business, Brand Strategy, Consumer or Market Sciences

7+ years of experience preferred

Deep understanding of brand marketing strategy development and execution, including the design, management, and implementation of regionally activated programs.