Senior Brand Strategy Lead

STIHL USA; Virginia Beach (VA); On-site; USD 141,000 - 178,000; Full time

Benefits offered by this job

Excellent health benefits

Onsite Health & Wellness Center

Company-paid Life Insurance

Short & Long-Term Disability

Pension Plan

401(k) with employer match

Paid time off and 11 holidays

Job summary

STIHL USA is seeking a strategic marketing leader to drive brand development and integrated campaigns across national and regional markets. You will guide creative direction, collaborate with distributors and retailers, and translate business objectives into impactful marketing programs.

You will oversee the Marketing Advantage Program (MAP), align with leadership, and ensure measurable results across channels while fostering innovation and strong retail engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of brand marketing leadership experience preferred.
• Experience building integrated brand strategies and campaigns.

Responsibilities

• Strategic Alignment: ensure national and regional marketing activities align with STIHL’s goals.
• Campaign & creative leadership: guide campaigns, manage budgets and production."
• Vendor & agency management: coordinate with internal and external partners.
• Brand planning: develop the annual Brand Marketing Calendar.
• Creative execution: ensure assets align with brand vision and messaging.
• Cross-functional collaboration: work with digital marketing, sales, product, and e‑commerce teams.
• Reporting & communication: lead performance reporting and keep leadership updated.
• Team leadership: coach and develop marketing team members.
• Strategic counsel: provide guidance to VP Marketing and leadership.
• Additional responsibilities: support overall marketing objectives.

Skills

Brand marketing

Leadership

Campaign management

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

Job description

STIHL USA is seeking a strategic marketing leader to drive brand development and integrated campaigns across national and regional markets. You will guide creative direction, collaborate with distributors and retailers, and translate business objectives into impactful marketing programs.

You will oversee the Marketing Advantage Program (MAP), align with leadership, and ensure measurable results across channels while fostering innovation and strong retail engagement.