Instructional Designer

STIHL Inc.; Virginia Beach (VA); On-site; USD 68,000 - 84,000; Full time

Benefits offered by this job

Health benefits

Wellness center

Life Insurance

Pension plan

401(k) match

Paid time off

11 holidays

Job summary

STIHL Inc. in Virginia Beach is seeking an experienced Instructional Designer to create high-impact learning experiences for our commercial teams.

You’ll design content across eLearning, instructor-led training, videos, and job aids, collaborating with SMEs, trainers, and stakeholders to reflect STIHL’s values of integrity and quality. The ideal candidate has a Bachelor's in Instructional Design or related field, 3–5 years in corporate learning, and familiarity with commercial or technical

Qualifications

• Bachelor’s degree in Instructional Design, Education, Communication, or related field.
• Certification in instructional design or learning development (ATD, CPLP) is a plus.
• 3–5 years of experience in instructional design or corporate learning roles.
• Experience working within commercial, retail, or technical training environments.
• Familiarity with STIHL’s industry or product categories is highly desirable.
• Adaptability and creativity in solving learning challenges.
• Strong collaboration and communication skills.
• Detail-oriented with a knack for simplifying complex topics.

Responsibilities

• Design and develop instructional content (eLearning, instructor-led training, videos, job aids, etc.) tailored to commercial team needs.
• Align learning solutions with business goals and STIHL’s customer-first approach.
• Apply adult learning theories to enhance retention, engagement, and skill development.
• Lead needs assessments and evaluate the effectiveness of training programs.
• Collaborate with cross-functional teams to collect input and feedback.
• Maintain brand tone and personality across all learning materials.
• All other duties and responsibilities as assigned.

Skills

Instructional design

Adult learning theory

Collaboration

Communication skills

Creativity

Attention to detail

Education

Bachelor's degree in Instructional Design or related field

Certification in instructional design (ATD, CPLP) is a plus

Job description

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As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!

Why You’ll Love Working at STIHL:

• Excellent health benefitsincluding Medical, Dental & Vision Insurance
• Onsite Health & Wellness Centerfor employees and eligible family members
• Company-paid Life InsuranceandShort & Long-Term Disability
• Robust retirement offeringsincluding:
• A fully vestedPension Planafter 5 years
• A401(k)with generous employer match
• Paid time offin addition to 11 Paid Holidays
• A strong culture ofstability, community, and innovation
• Compensation: $68,000-$84,000 per year with bonus opportunities and potential for annual merit increases. Actual compensation will depend on experience, qualifications, and internal equity

About You

The Instructional Designer is responsible for creating high-impact learning experiences that support STIHL’s commercial teams and reinforce our values of integrity, quality, and commitment to excellence. This role combines creative thinking with strategic execution to design instructional materials that are as rugged and refined as the STIHL products themselves. You’ll collaborate closely with subject matter experts, trainers, and other stakeholders to craft engaging training content for diverse audiences, from sales and service professionals to retail partners.

Job Duties & Responsibilities

• Design and develop instructional content (eLearning, instructor-led training, videos, job aids, etc.) tailored to commercial team needs
• Align learning solutions with business goals and STIHL’s customer-first approach
• Apply adult learning theories to enhance retention, engagement, and skill development
• Lead needs assessments and evaluate the effectiveness of training programs
• Collaborate with cross-functional teams to collect input and feedback
• Maintain brand tone and personality across all learning materials
• All other duties and responsibilities as assigned

Specifications

• Bachelor’s degree in Instructional Design, Education, Communication, or related field
• Certification in instructional design or learning development (ATD, CPLP, etc.) is a plus
• 3–5 years of experience in instructional design or corporate learning roles
• Experience working within commercial, retail, or technical training environments
• Familiarity with STIHL’s industry or product categories is highly desirable
• Adaptability and creativity in solving learning challenges
• Strong collaboration and communication skills
• Detail-oriented with a knack for simplifying complex topics