Instructional Designer

STIHL USA; Virginia Beach (VA); On-site; USD 68,000 - 84,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Onsite Health & Wellness Center

Company-paid Life Insurance

Short & Long-Term Disability

Pension Plan after 5 years

401(k) with employer match

11 Paid Holidays

Paid time off

Job summary

STIHL USA is seeking an Instructional Designer in Virginia Beach to create high-impact learning experiences for our commercial teams. You will design content across eLearning, ILT, videos, and job aids while aligning solutions with business goals and our customer-first approach.

Collaborate with SMEs and trainers to deliver engaging materials, applying adult learning theories, and maintaining STIHL’s brand voice. Travel up to 25% and participate in ongoing program evaluation.

Qualifications

• Bachelor’s degree in Instructional Design, Education, Communication, or related field.
• Certification in instructional design or learning development (ATD, CPLP, etc.) is a plus.
• 3–5 years of experience in instructional design or corporate learning roles.
• Experience working within commercial, retail, or technical training environments.
• Familiarity with STIHL’s industry or product categories is highly desirable.
• Adaptability and creativity in solving learning challenges.
• Strong collaboration and communication skills.
• Detail-oriented with a knack for simplifying complex topics.
• Available to travel by air 25%.

Responsibilities

• Design and develop instructional content (eLearning, instructor-led training, videos, job aids, etc.) tailored to commercial team needs.
• Align learning solutions with business goals and STIHL’s customer-first approach.
• Apply adult learning theories to enhance retention, engagement, and skill development.
• Lead needs assessments and evaluate the effectiveness of training programs.
• Collaborate with cross-functional teams to collect input and feedback.
• Maintain brand tone and personality across all learning materials.
• All other duties and responsibilities as assigned.

Skills

Collaboration & communication

Detail-oriented

Adaptability & creativity

Education

Bachelor’s degree in Instructional Design, Education, or related field

Instructional design certification (ATD, CPLP)

Job description

Instructional Designer

About Us

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!

Why You’ll Love Working at STIHL:

• Excellent health benefits including Medical, Dental & Vision Insurance
• Onsite Health & Wellness Center for employees and eligible family members
• Company-paid Life Insurance and Short & Long-Term Disability
• Robust retirement offerings including:
  • A fully vested Pension Plan after 5 years
  • A 401(k) with generous employer match
• Paid time off in addition to 11 Paid Holidays
• A strong culture of stability, community, and innovation
• Compensation: $68,000-$84,000 per year with bonus opportunities and potential for annual merit increases. Actual compensation will depend on experience, qualifications, and internal equity

About You

The Instructional Designer is responsible for creating high-impact learning experiences that support STIHL’s commercial teams and reinforce our values of integrity, quality, and commitment to excellence. This role combines creative thinking with strategic execution to design instructional materials that are as rugged and refined as the STIHL products themselves. You’ll collaborate closely with subject matter experts, trainers, and other stakeholders to craft engaging training content for diverse audiences, from sales and service professionals to retail partners.

Job Duties & Responsibilities

• Design and develop instructional content (eLearning, instructor-led training, videos, job aids, etc.) tailored to commercial team needs
• Align learning solutions with business goals and STIHL’s customer-first approach
• Apply adult learning theories to enhance retention, engagement, and skill development
• Lead needs assessments and evaluate the effectiveness of training programs
• Collaborate with cross-functional teams to collect input and feedback
• Maintain brand tone and personality across all learning materials
• All other duties and responsibilities as assigned

Specifications

• Bachelor’s degree in Instructional Design, Education, Communication, or related field
• Certification in instructional design or learning development (ATD, CPLP, etc.) is a plus
• 3–5 years of experience in instructional design or corporate learning roles
• Experience working within commercial, retail, or technical training environments
• Familiarity with STIHL’s industry or product categories is highly desirable
• Adaptability and creativity in solving learning challenges
• Strong collaboration and communication skills
• Detail-oriented with a knack for simplifying complex topics
• Available to travel by air 25%