Senior Beverage Innovation & GTM Lead

Starbucks Corp.; Seattle (WA); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

Bean Stock equity program

Tuition coverage via Starbucks College

Paid parental leave

Vacation and holidays

Job summary

Starbucks Coffee Company is seeking a Senior Manager for Beverage Category to lead development, commercialization, and go‑to‑market strategies for new beverages. You will shape the innovation direction using insights, manage end‑to‑end cross‑functional projects, and deliver scale for seasonal platforms and iconic beverages.

You should bring 7+ years in product or brand management, strong collaboration, and the ability to navigate ambiguity.

Qualifications

• Bachelor’s degree or equivalent related work experience or four years US military experience.
• MBA strongly preferred.
• Progressive experience in product or brand management: 7+ years.

Responsibilities

• Shapes innovation direction using strategy, customer insights, and data; leads test‑and‑learn work that refines concepts, uncovers opportunities, and drives category growth.
• Translates strategic direction into clear project priorities; aligns cross‑functional partners on what matters most; stays agile amid shifting demands; and supports effective decision‑making amid uncertainty.
• Leads end‑to‑end projects in direct collaboration with Product Development, Sourcing, New Product Introduction, Finance, Marketing, and Operations to imagine and commercialize food experiences that deliver on our food strategy at scale.
• Influences senior leaders and cross‑functional partners toward shared goals; adapts messaging to diverse audiences to build alignment, secure buy in, and move the organization forward. Excels at distilling ambiguous problems into concise messaging and crafting clear narratives.

Skills

Strategic thinking

Cross-functional collaboration

Data-driven decision making

Communication

Project management

Education

Bachelor's degree

MBA preferred

US military experience (4 years)

Job description

Starbucks Coffee Company is seeking a Senior Manager for Beverage Category to lead development, commercialization, and go‑to‑market strategies for new beverages. You will shape the innovation direction using insights, manage end‑to‑end cross‑functional projects, and deliver scale for seasonal platforms and iconic beverages.

You should bring 7+ years in product or brand management, strong collaboration, and the ability to navigate ambiguity.