Senior B2B PMM Lead — Fintech & Partnerships

Imprint; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

High-end hardware

Flexible PTO

Fully covered healthcare

One Medical access

Parental leave: 20 weeks primary, 8 to

Industry-leading technology access

Job summary

Imprint, a leading fintech partner, seeks a Lead Product Marketing Manager (B2B) to drive awareness, adoption, and upsell strategies. You’ll craft compelling partner-facing narratives, develop sales collateral, and shape product positioning for brands and merchants.

Your role spans case studies, long-form content, and data-driven storytelling in a fast-paced environment. You will collaborate with Brand, BD, Risk, and Product to launch blogs, produce multi-format assets, and ensure compliance and

Qualifications

• Proven track record in B2B product marketing with case studies and collateral.
• Ability to craft data-informed, technical narratives for partners and enterprise clients.
• Fintech or regulated industry background with focus on risk and compliance.
• Self-starter with the ability to move forward without a detailed playbook.
• Strong data-driven storytelling using metrics and query tools.
• Experience running a lean PMM function with ownership of outcomes.

Responsibilities

• Develop and refine assets for B2B organization: sales collateral, microsites, demos, case studies, long-form content.
• Support and define the voice and cadence for Imprint's B2B blog in collaboration with Brand.
• Translate product launches, partnerships, and risk insights into partner-facing narratives.
• Collaborate with BD, Brand, Product, Risk, and Commercial to tell data-backed stories.
• Build an AI-assisted production system so materials are fast, tailored, and on-brand.
• Maintain modular messaging and proof-point libraries to speed customization.

Skills

B2B product marketing

Case studies

Sales collateral

Data storytelling

Fintech familiarity

Independent work

Data analysis

Lean PMM

Job description

Imprint, a leading fintech partner, seeks a Lead Product Marketing Manager (B2B) to drive awareness, adoption, and upsell strategies. You’ll craft compelling partner-facing narratives, develop sales collateral, and shape product positioning for brands and merchants.

Your role spans case studies, long-form content, and data-driven storytelling in a fast-paced environment. You will collaborate with Brand, BD, Risk, and Product to launch blogs, produce multi-format assets, and ensure compliance and