Senior Product Manager, Marketing Enablement (Fintech)

Betterment; New York (NY); Hybrid; USD 145,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life and AD&D insurance

Disability insurance

Infertility support

Employee Assistance Program (EAP)

Transit benefits

FSA/HSA options

Equity for all employees

4-week sabbatical at year six

Professional coaching

Job summary

Betterment is seeking a Senior Product Manager for Marketing Enablement in NYC. You will own the roadmap for promotions, offers, in‑app messaging, and the public website, partnering with Marketing to translate campaigns into reusable product capabilities.

You will define offer mechanics and collaborate with Finance and Compliance to ensure rigorous controls. The role requires strong analytical skills, experience building self‑serve tooling for partner teams, and the ability to drive

Qualifications

• Experience leading fintech or consumer tech products with marketing, growth, or platform scope.
• Track record delivering self-serve tooling and shared capabilities for partner teams.
• Strong analytical and data-informed decision making, incl. funnel analysis and attribution.

Responsibilities

• Own the product roadmap across promotions, offers, and marketing surfaces.
• Turn campaigns and concepts into reusable product capabilities for marketers.
• Design offer mechanics including eligibility, enrollment, redemption, and clawbacks with cross‑functional partner input.

Skills

Product management

Data-driven decisions

Cross-functional leadership

Strategic thinking

Communication

Ownership & initiative

Tools

CRM systems

Marketing analytics platforms

Event instrumentation

Web content management systems

Job description

Betterment is seeking a Senior Product Manager for Marketing Enablement in NYC. You will own the roadmap for promotions, offers, in‑app messaging, and the public website, partnering with Marketing to translate campaigns into reusable product capabilities.

You will define offer mechanics and collaborate with Finance and Compliance to ensure rigorous controls. The role requires strong analytical skills, experience building self‑serve tooling for partner teams, and the ability to drive