Lead Product Marketing Manager

imprint.co; New York (NY); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation and equity

Configured work computer

Flexible paid time off

Fully covered healthcare including dep

One Medical access and FSA option

Parental leave: 20 weeks primary, 8 w/

Industry-leading technology resources

Job summary

Imprint is seeking a Lead Product Marketing Manager (B2B) to own and evolve our B2B product marketing narrative. You will translate product launches and partnerships into compelling case studies, sales collateral, and long-form content while shaping the voice and cadence of the company’s B2B blog and partner materials.

You will collaborate with Brand, BD, Risk, Product, and Commercial to tell data-informed stories, build a modular messaging framework, and drive outcomes with an AI-assisted

Qualifications

• Demonstrated track record in B2B product marketing, with hands-on experience producing case studies, sales collateral, and long-form content
• Exceptional written and verbal communication — able to craft convincing, data-informed and technical narratives for a partner and enterprise audience
• Fintech or regulated industry background — familiarity with what drives B2B partners and how to position around compliance, risk, and product outcomes
• Proven ability to work independently and self-unblock — comfortable building and moving forward without a fully defined playbook
• Proficiency in using data to inform storytelling — ability to identify the right metrics, query tools, and translate outputs into narrative
• Experience running a lean PMM function — able to own outcomes without the support of a large, structured team

Responsibilities

• Develop assets for B2B organization, including sales collateral like pitch materials, microsites, demos, case studies, and long-form content
• Support the launch of Imprint's blog, helping to define its voice, cadence, and content strategy in partnership with Brand
• Translate product launches, partnership outcomes, and risk/data insights into compelling partner-facing narratives
• Partner closely with BD, Brand, Product, Risk, and Commercial to identify stories worth telling and get the approvals and data needed to tell them effectively
• Build and run an AI-assisted production system (Claude, design and deck tools) so every prospect and partner gets materials that look and feel custom-made, in a fraction of the time
• Maintain a modular messaging framework and proof-point library that make fast customization possible without drifting off brand or off compliance
• Develop deep familiarity with Imprint's business metrics and use data tools (e.g., Snowflake via Claude and MCP integrations) to surface the right inputs for storytelling

Skills

B2B product marketing

Case studies

Sales collateral

Long-form content

Written and verbal communication

Data-driven storytelling

Independent work

Lean PMM

Tools

Snowflake

Claude

MCP integrations

Job description

WHO WE ARE

Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com http://Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank.

In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.

As Lead Product Marketing Manager (B2B), you will ideate and execute within Imprint's B2B product marketing to drive awareness, adoption and upsells. This is a senior individual contributor role with direct accountability for how Imprint tells its story to partners, prospects, and the market.

You will act as a storyteller and executor for B2B marketing: translating product launches and partnership outcomes into compelling case studies, sales materials, and overall b2b product positioning that makes Imprint's partner-facing narrative come to life.

What Success Looks Like in the First 90 Days

• Create and iterate on sales collateral and pitch decks reflecting recent product launches
• Developed long-form case studies in active partnerships
• Adding to Imprint's new B2B blog including content strategy, structure, and posts
• Established strong working relationships with Brand, BD, Risk, and GM stakeholders
• Demonstrated ability to source and shape data-driven narratives independently, without relying on others to surface inputs

Responsibilities

• Develop and refine assets for B2B organization, including sales collateral like pitch materials, microsites, demos, case studies, and long-form content
• Support the launch of Imprint's blog, helping to define its voice, cadence, and content strategy in partnership with Brand
• Translate product launches, partnership outcomes, and risk/data insights into compelling partner-facing narratives
• Partner closely with BD, Brand, Product, Risk, and Commercial to identify stories worth telling and get the approvals and data needed to tell them effectively
• Build and run an AI-assisted production system (Claude, design and deck tools) so every prospect and partner gets materials that look and feel custom-made, in a fraction of the time
• Maintain a modular messaging framework and proof-point library that make fast customization possible without drifting off brand or off compliance
• Develop deep familiarity with Imprint's business metrics and use data tools (e.g., Snowflake via Claude and MCP integrations) to surface the right inputs for storytelling

Qualifications

Required

• Demonstrated track record in B2B product marketing, with hands-on experience producing case studies, sales collateral, and long-form content
• Exceptional written and verbal communication — able to craft convincing, data-informed and technical narratives for a partner and enterprise audience
• Fintech or regulated industry background — familiarity with what drives B2B partners and how to position around compliance, risk, and product outcomes
• Proven ability to work independently and self-unblock — comfortable building and moving forward without a fully defined playbook
• Proficiency in using data to inform storytelling — ability to identify the right metrics, query tools, and translate outputs into narrative
• Experience running a lean PMM function — able to own outcomes without the support of a large, structured team

Nice to Have

• Experience at B2B fintech or infrastructure companies
• Familiarity with co-brand, payments, or card program business models
• Experience building content programs (blogs, partner hubs, editorial calendars) from scratch
• Demonstrated ability to influence cross-functional stakeholders including legal, compliance, or risk teams

PERKS & BENEFITS

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.