Senior B2B Marketing Ops Lead – Lifecycle & CRM

Deliveroo; London (KY); On-site; USD 86,000 - 119,000; Full time

Job summary

Deliveroo is hiring a Senior B2B Marketing Operations Executive to own both the technical build and strategic design of lifecycle programmes. In the first 90 days you’ll work hands-on with Salesforce Marketing Cloud builds, audience SQL and QA, then own end-to-end lifecycle design using performance data.

You’ll report into the Marketing Operations Manager on the B2B Marketing Operations team, with 3 days a week at our London HQ, collaborating across Commercial, Content and Data teams to deliver

Qualifications

• Experience building and executing email campaigns in an enterprise marketing automation platform (Salesforce Marketing Cloud highly preferred).
• Proficiency writing SQL queries to build audience segments.
• Experience with HTML and a scripting/templating language (AMPscript, Liquid) for email personalisation.
• Experience designing lifecycle or CRM marketing programmes and tracking their performance against defined metrics.
• Strong written communication skills and the ability to manage multiple concurrent campaign requests.
• 3 days a week in our London HQ

Responsibilities

• Own end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp campaigns, from audience build through to send and QA
• Design and continuously improve lifecycle programmes, using performance data to iterate on messaging, cadence and segmentation
• Build and maintain SQL-based audience queries, AMPscript personalisation and HTML email templates within Salesforce Marketing Cloud
• Track and report on campaign and lifecycle performance metrics, turning results into clear recommendations for the wider team
• Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests

Skills

Salesforce Marketing Cloud

SQL

HTML/templating

Lifecycle CRM marketing

Written communication

Campaign management

Tools

Salesforce Marketing Cloud

AMPscript

Liquid templating

HTML email templates

Job description

Deliveroo is hiring a Senior B2B Marketing Operations Executive to own both the technical build and strategic design of lifecycle programmes. In the first 90 days you’ll work hands-on with Salesforce Marketing Cloud builds, audience SQL and QA, then own end-to-end lifecycle design using performance data.

You’ll report into the Marketing Operations Manager on the B2B Marketing Operations team, with 3 days a week at our London HQ, collaborating across Commercial, Content and Data teams to deliver