Senior B2B Marketing & Communications Strategist

Siemens; Wendell (ID); Hybrid; USD 67,000 - 115,000; Full time

Job summary

Siemens Mobility in Wendell, NC seeks a Senior Marketing Communications Specialist to drive integrated marketing initiatives, campaigns, and content that translate complex tech into business value. You'll collaborate across sales, product, and corporate teams to strengthen market presence and support growth objectives.

The role emphasizes B2B marketing, strong storytelling, and the use of AI-enabled tools to improve content quality, with onsite collaboration and events coordination as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years in B2B marketing and communications with measurable results.
• Experience across multi-channel marketing, digital, events, and demand gen.
• Strong writing, verbal, visual, and presentation skills.
• Proficient in Adobe Creative Suite and PowerPoint.
• Experience supporting sales with marketing assets and messaging.
• Experience using research, analytics, and AI tools in marketing.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Develop and execute strategic marketing plans aligned with business goals.
• Plan and optimize multi-channel campaigns across digital channels and events.
• Create compelling content and visuals: presentations, whitepapers, case studies.
• Collaborate with sales and product teams on messaging and assets.
• Lead internal/external communications aligned with brand standards.
• Leverage research and analytics to measure impact and inform decisions.
• Coordinate industry events, webinars, and customer engagement activities.
• Evaluate new marketing tech, including AI tools, for efficiency and quality.
• Improve marketing processes for scalability and effectiveness.
• Partner across functions while managing budgets and priorities.

Skills

B2B marketing

Campaign management

Content creation

Strategic planning

Presentation skills

Stakeholder collaboration

AI-enabled marketing tools

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Creative Suite

PowerPoint

Job description

Siemens Mobility in Wendell, NC seeks a Senior Marketing Communications Specialist to drive integrated marketing initiatives, campaigns, and content that translate complex tech into business value. You'll collaborate across sales, product, and corporate teams to strengthen market presence and support growth objectives.

The role emphasizes B2B marketing, strong storytelling, and the use of AI-enabled tools to improve content quality, with onsite collaboration and events coordination as needed.