Marketing Manager: Content Strategy & Thought Leadership

Siemens; Raleigh (NC); Hybrid; USD 94,000 - 161,000; Full time

Job summary

Siemens Mobility in Raleigh, NC is seeking a Marketing Manager, Content Strategy & Thought Leadership Programs to lead global content initiatives and elevate Siemens as a trusted industry leader. You will own the development of narratives, overarching content programs, and market education that engage audiences across verticals.

The role requires strong storytelling, multi-channel expertise, and collaboration with senior leaders and cross-functional teams.

Qualifications

• 8-10 years in marketing with content strategy and thought leadership focus.
• Proven storytelling and messaging capabilities across channels.
• Experience leading multi-channel content programs that drive awareness and outcomes.
• Excellent writing, editing, and presentation skills.
• Strong communication and stakeholder influence, including executives.
• Analytical skills to interpret performance data and improve programs.
• Organizational skills for long-range planning and prioritization.
• Collaboration across global teams.

Responsibilities

• Establish and execute a unified, global content strategy and differentiated messaging.
• Lead thought leadership programs to elevate Siemens experts and industry influence.
• Align content with vertical GTM strategies and market education programs.
• Oversee Always-On programs to drive ongoing engagement and audience growth.
• Manage content syndication and leverage AI-enabled approaches for reach.

Skills

Content strategy

Thought leadership

Executive communications

Multi-channel marketing

Storytelling

Analytics

Cross-functional collaboration

Remote work adaptability

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketo

Salesforce

Marketing analytics platforms

Job description

Siemens Mobility in Raleigh, NC is seeking a Marketing Manager, Content Strategy & Thought Leadership Programs to lead global content initiatives and elevate Siemens as a trusted industry leader. You will own the development of narratives, overarching content programs, and market education that engage audiences across verticals.

The role requires strong storytelling, multi-channel expertise, and collaboration with senior leaders and cross-functional teams.