Senior Industrial Content Marketing Strategist

Siemens; Cheyenne (WY); On-site; USD 120,000 - 180,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling.

You will lead and manage the production of content that earns the trust of an executive level audience, translating complex concepts into narratives that drive awareness, pipeline, and product adoption.

Qualifications

• 7+ years of B2B content marketing experience.
• Exceptional writing and editing skills.
• Ability to translate complex technical concepts into clear narratives.
• Strong SEO fundamentals and data-driven growth experience.
• Proven collaboration with product marketing, PMMs, and engineers.

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets.
• Manage relationships with freelance writers and agencies.
• Develop thought leadership programs for executives, including ghostwriting and byline articles.
• Partner with cross-functional marketing teams to translate positioning into content.
• Collaborate with SMEs to produce accurate, credible, practitioner-grade content.
• Identify content gaps via search intent, competitive coverage, and field feedback.
• Lead a scalable content framework supporting multiple technical personas.
• Own content repurposing to maximize reach and shelf-life.

Skills

Writing & editing

SEO fundamentals

Storytelling

Cross-functional collaboration

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling.

You will lead and manage the production of content that earns the trust of an executive level audience, translating complex concepts into narratives that drive awareness, pipeline, and product adoption.