Senior B2B Growth Marketing Manager (ABM Campaigns)

Becker's School Supplies; Georgia; Hybrid; USD 85,000 - 100,000; Full time

Job summary

Becker’s is seeking a Senior B2B Growth Marketing Manager to lead integrated ABM campaigns from planning through launch, optimization, and measurement. You’ll own the lifecycle, aligning marketing programs with demand generation, sales enablement, and account expansion.

The ideal candidate is strategic and hands-on, adept at analyzing performance data, defining customer journeys, and driving results with cross‑functional teams.

Qualifications

• 8+ years of progressive experience in B2B marketing, growth marketing, demand generation, campaign management, or integrated marketing; ecommerce, distribution, education, school supplies, or multi-channel B2B experience preferred.
• Bachelor’s degree in marketing, business, communications or related field; advanced degree or certifications preferred.
• Experience owning campaigns from strategy through optimization and measurement.

Responsibilities

• Lead and manage integrated B2B growth campaigns from strategy to measurement.
• Develop acquisition, reactivation, and expansion campaigns with segmentation and offers.
• Utilize AI tools to enhance planning, audience insights, content, testing, QA, and analysis.
• Coordinate execution, timelines, approvals, and brand alignment across channels.
• Drive demand generation, conversion, and customer journeys across digital touchpoints.
• Collaborate with sales, ecommerce, customer service, and cross-functional teams to grow revenue.
• Analyze performance data, identify opportunities, and recommend improvements.
• Improve marketing processes, testing, segmentation, reporting, and customer experience initiatives.

Skills

B2B marketing

Growth marketing

Campaign management

Demand generation

Integrated marketing

Education

Bachelor’s degree in marketing, business, communications

Tools

Marketing automation

CRM

Google Analytics

Web analytics

SEO

Landing page optimization

Job description

Becker’s is seeking a Senior B2B Growth Marketing Manager to lead integrated ABM campaigns from planning through launch, optimization, and measurement. You’ll own the lifecycle, aligning marketing programs with demand generation, sales enablement, and account expansion.

The ideal candidate is strategic and hands-on, adept at analyzing performance data, defining customer journeys, and driving results with cross‑functional teams.