Senior B2B Growth Marketing Leader

Becker's School Supplies; New Jersey; Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance

Paid time off

Retirement savings with company match

Job summary

Becker’s School Supplies in Pennsauken, New Jersey, seeks a senior B2B Growth Marketing Manager to lead integrated growth campaigns from planning to launch, optimization, and measurement. You will own the entire lifecycle, translating business goals into campaigns that support demand generation, sales enablement, customer expansion, and new account acquisition.

The ideal candidate is strategic yet hands-on, with strong analytics, customer journey knowledge, and a collaborative mindset.

Qualifications

• 8+ years of progressive experience in B2B marketing, growth marketing, demand generation, or integrated marketing.
• Experience in ecommerce, distribution, education, school supplies, or multi-channel B2B is preferred.
• Knowledge of marketing automation and CRM platforms.

Responsibilities

• Lead integrated B2B growth campaigns from strategy through execution and optimization.
• Define audience, offers, channel strategy, and performance goals for campaigns.
• Collaborate with sales, ecommerce, customer service, and other teams to drive revenue growth.
• Analyze performance data and optimize campaigns and processes.

Skills

B2B marketing

Growth marketing

Demand generation

Campaign management

Integrated marketing

Marketing automation

CRM

Database marketing

Web analytics

SEO

Landing page optimization

Education

Bachelor’s degree in marketing, business, communications

Advanced degree or relevant certifications preferred

Tools

CRM

Google Analytics

Job description

Becker’s School Supplies in Pennsauken, New Jersey, seeks a senior B2B Growth Marketing Manager to lead integrated growth campaigns from planning to launch, optimization, and measurement. You will own the entire lifecycle, translating business goals into campaigns that support demand generation, sales enablement, customer expansion, and new account acquisition.

The ideal candidate is strategic yet hands-on, with strong analytics, customer journey knowledge, and a collaborative mindset.