Senior B2B Growth: ABM Campaign & Content Lead

Becker's School Supplies; Jacksonville (FL); Hybrid; USD 85,000 - 100,000; Full time

Job summary

Becker’s School Supplies in the United States seeks a senior B2B Growth Marketing Manager to lead integrated ABM campaigns from planning through launch, optimization, and performance measurement. This role owns the campaign lifecycle and aligns programs to demand generation, sales enablement, and account expansion.

You will collaborate with cross-functional teams and employ data-driven strategies to drive measurable growth.

Qualifications

• 8+ years of progressive experience in B2B marketing and growth marketing with ABM focus.
• Experience owning campaigns from strategy through measurement and optimization.
• Strong understanding of B2B customer journeys, segmentation, and sales enablement needs.
• Proven ability to manage multiple campaigns, deadlines, and stakeholders.
• Experience with AI tools to improve planning and performance.

Responsibilities

• Lead integrated B2B growth campaigns from strategy to optimization.
• Develop acquisition, reactivation, and expansion campaigns with audience segmentation and offers.
• Drive demand generation and conversion across digital channels.
• Coordinate with sales, ecommerce, and customer service to support growth.
• Analyze performance data and recommend improvements.

Skills

B2B marketing

Growth marketing

Campaign management

ABM campaigns

Integrated marketing

Audience segmentation

Data-driven

AI in marketing

Cross-functional collaboration

Marketing strategy

Education

Bachelor’s degree in marketing or related field

Advanced degree or relevant certifications preferred

Tools

Marketing automation

CRM

Email marketing

Web analytics

SEO

Landing page optimization

Job description

Becker’s School Supplies in the United States seeks a senior B2B Growth Marketing Manager to lead integrated ABM campaigns from planning through launch, optimization, and performance measurement. This role owns the campaign lifecycle and aligns programs to demand generation, sales enablement, and account expansion.

You will collaborate with cross-functional teams and employ data-driven strategies to drive measurable growth.