Senior B2B Growth Marketing Lead (Demand Gen)

Amazon Inc.; Factoria (WA); On-site; USD 118,000 - 160,000; Full time

Job summary

Ring Business is seeking a Sr. Growth Marketing Manager to own demand generation and scale acquisition for Ring Business across the full funnel, with a focus on new channels and cross‑functional collaboration.

You will run rigorous test‑and‑learn cadences, deliver insights, and influence cross‑functional partners to maximize business outcomes. You will define the plan, test emerging channels (LinkedIn, Meta, YouTube, events), and localize B2B assets for diverse markets including EU, while

Qualifications

• 5+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross‑functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Responsibilities

• Own demand generation end-to-end: Build and execute the Ring Business demand gen strategy across the full funnel, from category awareness and consideration through to conversion, accountable for new business location growth and qualified lead/pipeline targets.
• Scale established channels: Drive performance across in‑market channels (Amazon.com, Amazon Business, Search, paid media, retail), improving targeting, conversion, and cost per acquired location.
• Build new channels: Stand up, test, and scale emerging channels (LinkedIn, Meta, YouTube, events, association and partner marketing, 3P‑led / influencer content) to create demand where it does not yet exist.
• Run a test‑and‑learn cadence: Operate in sprints, define hypotheses and kill criteria, launch scoped experiments, read results quickly, and reallocate budget to what works.
• Develop and localize B2B materials:Create demand gen assets and adapt them to resonate across diverse markets and business segments (small vs. medium businesses), including EU localization.
• Lead market research: Plan and manage research initiatives (incl. EU) to uncover customer and category insight that sharpens targeting and messaging.
• Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR), own the demand gen dashboard and KPIs, and translate performance into clear investment recommendations.

Skills

Acquisition marketing

Cross-functional collaboration

Campaign testing

Data-driven decisions

Channel strategy

Languages/timezones

Tools

Excel

Tableau

Job description

Ring Business is seeking a Sr. Growth Marketing Manager to own demand generation and scale acquisition for Ring Business across the full funnel, with a focus on new channels and cross‑functional collaboration.

You will run rigorous test‑and‑learn cadences, deliver insights, and influence cross‑functional partners to maximize business outcomes. You will define the plan, test emerging channels (LinkedIn, Meta, YouTube, events), and localize B2B assets for diverse markets including EU, while