Remote Senior Media Strategy Lead - B2B Partnerships

MarketBridge; United States; Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Financial Security

Learning & Growth

Tech & Perks

Job summary

Marketbridge seeks a Senior Manager, Advanced Media Partnerships to develop and activate integrated, performance-driven media strategies for complex B2B clients. You will translate client objectives into thoughtful media plans, combining audience strategy, channel mix, and measurement to connect brand and demand.

Collaborate across Media, Demand Strategy, Creative, Analytics, and Client Success to optimize outcomes.

Qualifications

• Six or more years of experience in media strategy, planning, or integrated media.
• Strong experience developing B2B media strategies for complex or enterprise clients.
• Excellent presentation, communication, and storytelling skills.

Responsibilities

• Develop integrated media strategies and plans for complex B2B clients, translating objectives into channel, audience, investment, and measurement recommendations.
• Build cross-channel media plans spanning programmatic, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.
• Define the role of each channel throughout the buyer journey to ensure cohesive strategy and investments.
• Manage, coach, and develop a team of media planners and buyers; ensure quality and consistency.
• Partner with activation specialists to translate media strategies into execution, optimization, and ongoing performance management.
• Use performance data, market intelligence, audience insights, and measurement findings to communicate narratives and recommendations.

Skills

Media strategy

Media planning

Integrated media

B2B marketing

Presentation skills

Negotiation with vendors

Tools

Bionic

Campaign Manager 360

The Trade Desk

Display & Video 360

6sense

Demandbase

Job description

Marketbridge seeks a Senior Manager, Advanced Media Partnerships to develop and activate integrated, performance-driven media strategies for complex B2B clients. You will translate client objectives into thoughtful media plans, combining audience strategy, channel mix, and measurement to connect brand and demand.

Collaborate across Media, Demand Strategy, Creative, Analytics, and Client Success to optimize outcomes.