Senior B2B Marketing Manager — Demand Gen Leader

Commercial Metals LTD; Alpharetta (GA); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Day 1 Benefits Coverage

Paid-time Off (PTO)

401(k) match

Lifestyle Benefit

Bonuses

Life and Disability Insurance

Employee Stock Purchase Plan

Training and Advancement Opportunities

Job summary

Commercial Metals LTD is seeking a Sr. Marketing Manager to shape strategic marketing initiatives, lead integrated demand generation campaigns, and drive measurable business impact.

You will report to the Director of Marketing and partner with business and sales stakeholders to translate market priorities into compelling programs that build awareness and generate qualified leads. You will collaborate with Sales to align marketing support with field needs, manage budgets, and drive pipeline

Qualifications

• 10+ years of experience in Business-to-Business marketing with integrated campaigns or demand generation
• Strong interpersonal, written, and verbal communication skills
• Build trusted relationships with stakeholders at all levels; drive decisions and alignment
• Ability to assess and prioritize sales and business needs, balancing urgency and value
• Demonstrated ability to lead through influence in a cross-functional team
• Experience using campaign performance data and dashboards to optimize programs
• Continuous improvement mindset to enhance team efficiency and outcomes
• Experience translating customer needs into messaging, content, and multi-channel strategies
• Knowledge of Monday.com or similar project management tools
• Experience with Salesforce/Pardot/Marketing Cloud a plus
• Experience managing agency partners, vendors, freelancers, or external resources

Responsibilities

• Develop annual marketing plans aligned with commercial priorities and growth goals
• Own the development and execution of integrated demand generation campaigns
• Translate business objectives and customer insights into compelling campaign messaging
• Collaborate with Sales to align strategy, improve lead follow-up, and support enablement
• Lead B2B campaign strategy from planning through launch, optimization, and analysis
• Define KPIs, monitor dashboards, report results, and optimize based on data and impact
• Manage campaign budgets with prudent investment and measurable ROI
• Lead cross-functional workstreams and manage internal/agency partners for quality outputs
• Identify opportunities to improve processes, workflows, tools, and ways of working
• Utilize project management tools to keep campaigns on track and timely

Skills

B2B marketing

Campaign leadership

Demand generation

Stakeholder management

Data-driven

Cross-functional collaboration

Sales collaboration

Campaign analytics

Project management

Communication skills

Education

Bachelor's degree in marketing or related

Tools

Monday.com

Salesforce

Pardot

Marketing Cloud

Job description

Commercial Metals LTD is seeking a Sr. Marketing Manager to shape strategic marketing initiatives, lead integrated demand generation campaigns, and drive measurable business impact.

You will report to the Director of Marketing and partner with business and sales stakeholders to translate market priorities into compelling programs that build awareness and generate qualified leads. You will collaborate with Sales to align marketing support with field needs, manage budgets, and drive pipeline