B2B Demand Gen Marketing Lead (Hybrid – GA)

Distro; Duluth (GA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Vensure Employer Solutions in Duluth, GA is seeking a Senior Marketing Manager, Demand Generation to lead demand gen programs that fuel sales growth. You will design and execute integrated campaigns across events, digital and social channels, working with product, sales and customer service to move prospects through the funnel.

The ideal candidate has 5+ years in B2B or software marketing, strong analytical skills, and a proven track record of delivering measurable results.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a focus on B2B or software marketing.
• Strong analytical and communication skills.

Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for the company's solutions and services.
• Collaborate with cross-functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect-to-client lifecycle.
• Create and manage targeted marketing campaigns across events, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up-to-date with industry trends and best practices in B2B marketing, specifically as it pertains to our target markets.

Skills

Marketing leadership

B2B marketing

Analytics

Communication

Project management

Marketing automation

CRM proficiency

Education

Bachelor's degree in Marketing/Business

Job description

Vensure Employer Solutions in Duluth, GA is seeking a Senior Marketing Manager, Demand Generation to lead demand gen programs that fuel sales growth. You will design and execute integrated campaigns across events, digital and social channels, working with product, sales and customer service to move prospects through the funnel.

The ideal candidate has 5+ years in B2B or software marketing, strong analytical skills, and a proven track record of delivering measurable results.