Strategic B2B Demand Gen Marketing Manager

Vensure Employer Services; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Vensure Employer Solutions, a leading HR technology and services provider headquartered in Chandler, Arizona, seeks a Senior Marketing Manager, Demand Generation to drive high-quality leads for the sales team.

You will develop campaigns across events, social media, and digital advertising, collaborate with product, sales, and customer service to create prospect-to-client materials, and monitor performance with data-driven insights to optimize approaches.

Qualifications

• Strong background in marketing with some B2B experience.
• Excellent analytical skills.

Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for the company's solutions and services.
• Collaborate with cross-functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect-to-client lifecycle.
• Create and manage targeted marketing campaigns across various channels, including events, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up-to-date with industry trends and best practices in B2B marketing, specifically as it pertains to our target markets.
• Build, maintain and promote relationships with team members, peers across disciplines, and all other company teams.

Job description

Vensure Employer Solutions, a leading HR technology and services provider headquartered in Chandler, Arizona, seeks a Senior Marketing Manager, Demand Generation to drive high-quality leads for the sales team.

You will develop campaigns across events, social media, and digital advertising, collaborate with product, sales, and customer service to create prospect-to-client materials, and monitor performance with data-driven insights to optimize approaches.