Senior B2B Demand Gen Lead — Remote-First Pipeline Growth

D.I.G.S. Marketing; United States; Remote; USD 110,000 - 180,000; Full time

Job summary

Aleph is hiring a Senior Demand Generation Manager to shape how demand is created, converted, and measured. The role covers integrated campaigns across content, webinars, events, sponsorships, email, lifecycle, and paid, with ownership of performance and attribution.

You will drive inbound pipeline growth, improve funnel conversion, and develop nurturing for prospects not yet ready to buy, while ensuring clear reporting for strategic investment decisions.

Qualifications

• Experience owning B2B demand generation or pipeline growth.
• Track record focused on pipeline quality over lead volume.
• Ability to market to a technical, considered-purchase audience.
• Judgment on paid performance and funnel improvements.
• Comfort with incomplete attribution.
• Hands-on and systems-oriented; builds within tools.

Responsibilities

• Plan and run integrated campaigns across content, webinars, events, sponsorships, email, lifecycle, and paid.
• Drive qualified inbound pipeline growth with funnel efficiency and conversion focus.
• Improve the path from first touch to booked meeting to qualified opportunity.
• Own paid strategy, including budget allocation, testing priorities, and channel performance.
• Develop nurture and re-engagement for prospects not yet ready to buy.
• Build clearer reporting and attribution to show what's working and where to invest.

Skills

Demand generation

Pipeline growth

Paid media strategy

Funnel optimization

Attribution

Cross-channel campaigns

AI/utilization in marketing

Job description

Aleph is hiring a Senior Demand Generation Manager to shape how demand is created, converted, and measured. The role covers integrated campaigns across content, webinars, events, sponsorships, email, lifecycle, and paid, with ownership of performance and attribution.

You will drive inbound pipeline growth, improve funnel conversion, and develop nurturing for prospects not yet ready to buy, while ensuring clear reporting for strategic investment decisions.