B2B Demand Gen Manager: AI-Driven ABM & Growth

Sage; Atlanta (GA); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive bonuses

Health, dental, and vision coverage

401(k) retirement match

32 days PTO including holidays

Parental leave

Job summary

Sage is seeking a Demand Generation Marketing Manager to shape and optimize the net-new prospect demand strategy for Sage Intacct in the U.S. market, a data-led, ABX-oriented growth model.

This hybrid role collaborates with Product Marketing, Sales, Marketing Ops, Campaigns Hub, and Digital Hub to align strategy and improve lead flow, conversion, and pipeline impact using AI-enabled capabilities.

Qualifications

• 4+ years of B2B demand gen experience targeting net-new prospects.
• Experience owning full-funnel, multi-channel campaigns across email, webinars/events, paid media, organic, search, or content syndication.
• Ability to quantify campaign impact with metrics and revenue influence.
• Experience supporting ABM/audience segmentation and sales alignment.
• Strong analytical mindset; proficient with CRM, analytics, and AI tools.
• Collaborative, proactive communicator with cross-functional work style.

Responsibilities

• Develop and execute end-to-end multi-channel marketing strategies to drive pipeline.
• Support ABM growth plays and prioritize target accounts.
• Identify funnel gaps and improve conversions with data, automation and AI.
• Partner with Product Marketing, Sales, and Marketing Ops on vertical strategies.
• Own campaign lifecycle from ideation to opportunity creation and handoff.
• Monitor performance, forecast outcomes, and drive continuous improvement.
• Standardize processes and leverage automation to speed execution.
• Translate performance data into actionable insights for stakeholders.

Skills

B2B demand gen

Multi-channel campaigns

ABM / account-based

Analytics mindset

CRM proficiency

AI-enabled marketing tools

Cross-functional collaboration

Communication skills

Tools

CRM platforms

Marketing analytics tools

AI marketing tools

Job description

Sage is seeking a Demand Generation Marketing Manager to shape and optimize the net-new prospect demand strategy for Sage Intacct in the U.S. market, a data-led, ABX-oriented growth model.

This hybrid role collaborates with Product Marketing, Sales, Marketing Ops, Campaigns Hub, and Digital Hub to align strategy and improve lead flow, conversion, and pipeline impact using AI-enabled capabilities.