Senior Audience Strategy Lead — Data-Driven Growth

UNAVAILABLE; Chicago (IL); On-site; USD 87,210 - 125,265; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K benefits

Flexible time off

Job summary

Spark Foundry is looking for an Audience Strategy Manager to leverage data and analytics to enhance audience targeting and strategy. The ideal candidate should have over 3 years of experience in media planning or strategy with strong analytical skills and familiarity with digital marketing and audience tools. Responsibilities include supporting clients with actionable insights and developing client-facing materials while managing a team. The position offers robust benefits and a salary range from $87,210 to $125,265 annually.

Qualifications

• 3+ years’ experience in media planning/strategy with a focus on digital.
• Familiarity with audience tools such as MRI, GWI, and Epsilon.
• Strong problem-solving and critical-thinking skills.

Responsibilities

• Support internal agencies and clients by leveraging data and analytics.
• Conduct data analysis to drive audience strategy.
• Develop and communicate actionable insights to clients.

Skills

Media planning/strategy

Data visualization

Audience segmentation

Digital marketing

Analytical skills

Education

3+ years’ experience in media planning/strategy

Tools

Tableau

Microsoft Excel

PowerPoint

SQL

Python

Job description

Spark Foundry is looking for an Audience Strategy Manager to leverage data and analytics to enhance audience targeting and strategy. The ideal candidate should have over 3 years of experience in media planning or strategy with strong analytical skills and familiarity with digital marketing and audience tools. Responsibilities include supporting clients with actionable insights and developing client-facing materials while managing a team. The position offers robust benefits and a salary range from $87,210 to $125,265 annually.