Audience Strategy Lead

UNAVAILABLE; Chicago (IL); On-site; USD 110,580 - 158,865; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Job summary

Spark Foundry is looking for an Audience Strategy Associate Director in Chicago to lead data-driven audience strategies. This role combines analytics, media planning, and client collaboration to enhance audience engagement.

Ideal candidates will possess a strong background in media, with 5+ years of experience and at least 2 years in a management position. Successful applicants will guide the use of audience data and collaborate with cross-functional teams to develop comprehensive strategies.

Qualifications

• 5+ years experience in media planning/strategy and/or ad technology.
• Experience managing a team of 2 or more direct reports.
• Familiarity with data visualization tools like Tableau and advanced Excel.

Responsibilities

• Guide audience data use for media strategies.
• Collaborate with data science teams for actionable insights.
• Build strong client relationships based on trust.

Skills

Media planning/strategy

Ad technology

Data visualization

Audience segmentation

Problem-solving skills

Project management

SQL or Python

Online Display and Video campaigns

Education

5+ years experience in media planning/strategy

2+ years team management

Tools

Tableau

Microsoft Excel

Google Analytics

Job description

Spark Foundry is looking for an Audience Strategy Associate Director in Chicago to lead data-driven audience strategies. This role combines analytics, media planning, and client collaboration to enhance audience engagement.

Ideal candidates will possess a strong background in media, with 5+ years of experience and at least 2 years in a management position. Successful applicants will guide the use of audience data and collaborate with cross-functional teams to develop comprehensive strategies.