Audience Strategy Lead – Data-Driven Growth

Publicis Groupe Holdings B.V; Chicago (IL); Hybrid; USD 110,580 - 158,865; Full time

Benefits offered by this job

Medical coverage

401K

Tuition reimbursement

Flexible time off

Job summary

A leading marketing technology firm in Chicago seeks an Associate Director to manage audience strategies and implement data-driven solutions for clients. This hybrid role requires 5+ years in digital media and ad technology, with strong skills in relationship management and technical knowledge. You'll work closely with teams to leverage audience data for effective media strategies, ensuring client success. Join a culture focused on innovation and collaboration with a robust benefits package.

Qualifications

• 4-5+ years managing relationships across complex hierarchies.
• 5+ years of experience in digital media and ad technology.
• In-depth technical knowledge of ad and marketing technology.

Responsibilities

• Manage delivery against client workflows.
• Conduct primary audience research and define core audiences.
• Represent Audience Strategy as the in-house expert.

Skills

Relationship management

Digital media expertise

Presentation skills

Technical knowledge of ad tech

Project management

Adaptability to technology

Education

Bachelor's degree or equivalent

Tools

Ad servers

Customer data platforms

Identity resolution solutions

DSPs

Job description

A leading marketing technology firm in Chicago seeks an Associate Director to manage audience strategies and implement data-driven solutions for clients. This hybrid role requires 5+ years in digital media and ad technology, with strong skills in relationship management and technical knowledge. You'll work closely with teams to leverage audience data for effective media strategies, ensuring client success. Join a culture focused on innovation and collaboration with a robust benefits package.