AI-Driven Marketing Analytics Associate Manager

KFC Corporation

Irvine (CA)

On-site

USD 110,000 - 150,000

Full time

14 days+

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Job summary

Taco Bell is seeking an Associate Manager, AIDM Analytics to champion data-driven strategies and elevate the digital customer experience. You will support and enhance analytics initiatives, turning insights into actionable business decisions while partnering across CRM, Ecommerce, Loyalty, and other teams for technology or automation use cases.

Focus will be on maturing analytics capabilities for AI-driven marketing using internal data models and customer data platforms.

Responsibilities

Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams
Drive technology implementation, data QA, and regression testing across several platforms and enable these technologies for cross-functional partners
Own AI-driven marketing intelligence by providing analytics of changes in customer behavior and recommending strategies, insights and learnings
Own problem solving and exploration of expanding use-cases for AI-driven marketing, partnering with internal teams and external vendors to ensure applied learnings and clear path forward
Enhance existing analytics processes by recommending new tools, methodologies, and best practices
Oversee and manage comprehensive data QA processes, including regular audits, to ensure robust data governance and maintain high levels of data accuracy across all platforms.