Senior Associate Brand Manager – Snacks Growth & Insights

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars Snacking in Chicago (Cheez-It Brand) seeks a Senior Associate Brand Manager to lead analytics, brand assessment, and cross-functional teams. You will mine insights, craft strategy, and guide activation plans to drive sales, margins, and market share.

The role requires a Bachelor’s degree, MBA preferred, 3+ years in Marketing, strong communication, data-driven decision making, budgeting, and Nielsen experience.

Qualifications

• Bachelor's degree required; MBA preferred.
• 3+ years of Marketing experience, preferably in CPG.
• Strong communication skills (oral, written) with presentation ability.
• Excellent interpersonal skills and ability to influence without authority.
• Proven analytic skills and data-driven decision making.
• Experience with forecasting/ consumption and budgets.
• Familiarity with Nielsen data a plus.

Responsibilities

• Analyze & review brand performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
• Execute marketing plans - activation, renovation, and innovation - with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction, and learnings to improve future performance.
• Develop & track growth levers through flywheel analysis (i.e., price-pack, reach+, etc.)
• Collaborate with Customer Marketing to engage Sales and join key customer calls.
• Participate actively in forecasting to understand brand and market trends and drive a quality demand call.

Skills

Marketing experience

Communication

Interpersonal skills

Forecasting

Project management

Budget management

Presentation skills

Education

Bachelor's degree

MBA

Tools

Nielsen

Job description

Mars Snacking in Chicago (Cheez-It Brand) seeks a Senior Associate Brand Manager to lead analytics, brand assessment, and cross-functional teams. You will mine insights, craft strategy, and guide activation plans to drive sales, margins, and market share.

The role requires a Bachelor’s degree, MBA preferred, 3+ years in Marketing, strong communication, data-driven decision making, budgeting, and Nielsen experience.