Senior Analytics Strategist - Performance & Insights

Adelphi Group; Birmingham (AL); On-site; USD 70,000 - 95,000; Full time

Job summary

MRM, part of Omnicom Precision Marketing, is seeking a Senior Analyst - Performance & Analytics to drive data-informed decisioning and optimize campaigns across multi-channel digital ecosystems. You will lead analyses, ensure data quality, and partner with cross-functional teams to translate insights into strategy.

Ideal candidates bring 2–5 years of agency analytics experience, strong communication skills, and proficiency with Adobe Analytics, CRM analytics, and Power BI.

Qualifications

• Bachelor’s degree in Digital Marketing, Data Science, or Marketing.
• 2–5 years of analytic experience in an agency or marketing environment is preferred.
• Strong communication and ability to present data-driven insights to senior stakeholders.
• Experience with Adobe Analytics and CRM analytics.
• Ability to manage multiple clients and projects simultaneously.

Responsibilities

• Serve as analytics SME, nurturing strategic client relationships to drive data-informed decisions.
• Demonstrate knowledge of the client’s industry landscape and key drivers to guide analytics strategy.
• Partner with internal teams to identify opportunities for analytics to inform initiatives.
• Translate complex data into clear, actionable insights and recommendations for business goals.
• Lead optimization and QA initiatives to improve client experience and performance.
• Drive analyses using Adobe Analytics and other tools to deliver impactful insights across channels.
• Collaborate with the Optimization Team on testing and personalization opportunities.

Skills

Adobe Analytics

CRM Analytics

Web analytics

Executive communication

Multi-client management

Project management

Data storytelling

Education

Bachelor’s degree in Digital Marketing, Data Science, or Marketing

Tools

Power BI

Excel

PowerPoint

MS Office

Job description

MRM, part of Omnicom Precision Marketing, is seeking a Senior Analyst - Performance & Analytics to drive data-informed decisioning and optimize campaigns across multi-channel digital ecosystems. You will lead analyses, ensure data quality, and partner with cross-functional teams to translate insights into strategy.

Ideal candidates bring 2–5 years of agency analytics experience, strong communication skills, and proficiency with Adobe Analytics, CRM analytics, and Power BI.