Senior Analytics Strategist — Data-Driven, Hybrid Role

MRM; Birmingham (MI); Hybrid; USD 70,000 - 95,000; Full time

Job summary

MRM, part of the Omnicom Precision Marketing activation practice, seeks a Senior Analyst - Performance & Analytics in a hybrid role based in Birmingham, Michigan. You will be responsible for data-informed decisioning, quality assurance, and generating insights from Adobe Analytics and CRM data to improve multi-channel performance.

The role requires strong communication with senior stakeholders, the ability to manage multiple clients, and hands-on analytics across web, paid media, search, and

Qualifications

• Bachelor’s degree in Digital Marketing, Data Science, or Marketing.
• 2–5 years of analytic experience in an Agency or Marketing environment is a plus.
• Proven ability to translate data into actionable insights for senior stakeholders.

Responsibilities

• Serve as analytics SME to drive data-informed decision-making for clients.
• Translate complex data into clear, actionable insights and strategic recommendations.
• Lead process optimization and quality assurance initiatives to elevate client experience.
• Drive analyses using Adobe Analytics and other tools across multi-channel digital ecosystems.

Skills

Adobe Analytics

CRM Analytics (Email)

Web analytics

Paid media

Search

Social performance

Executive communication

MS Office

Power BI

Education

Bachelor’s degree in Digital Marketing, Data Science, or Marketing

Tools

Power BI

Excel

PowerPoint

Word

Job description

MRM, part of the Omnicom Precision Marketing activation practice, seeks a Senior Analyst - Performance & Analytics in a hybrid role based in Birmingham, Michigan. You will be responsible for data-informed decisioning, quality assurance, and generating insights from Adobe Analytics and CRM data to improve multi-channel performance.

The role requires strong communication with senior stakeholders, the ability to manage multiple clients, and hands-on analytics across web, paid media, search, and