Senior Analytics Liaison for Direct Marketing

Rise, a Quad agency; Chicago (IL); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Rise is seeking a Sr. Manager, Analytic Liaison to connect Direct Marketing strategy with Analytics, translating analytic outputs into actionable insights that improve direct mail and integrated campaigns.

This role requires clear communication, strong data storytelling, and the ability to influence decision makers. Based in Chicago or Sussex, you will collaborate with account teams and analytics professionals, manage multiple client programs, and ensure timely delivery of insights and

Responsibilities

• Partner with Direct Marketing strategy and account teams to define analytic needs aligned to campaign objectives and SOW requirements.
• Translate marketing strategies into clear analytic requests, including segmentation, test design, and performance measurement.
• Coordinate with Analytics teams to ensure timely, accurate delivery of outputs.
• Manage priorities across multiple client programs.
• Interpret analytic outputs and translate findings for the internal client-facing teams.
• Connect performance results to business outcomes, with a focus on direct mail effectiveness.
• Simplify complex analytics into clear messaging for account teams and clients.
• Ensure consistency in how insights are communicated across programs.
• Apply direct mail expertise to evaluate and improve audience targeting and segmentation.

Job description

Rise is seeking a Sr. Manager, Analytic Liaison to connect Direct Marketing strategy with Analytics, translating analytic outputs into actionable insights that improve direct mail and integrated campaigns.

This role requires clear communication, strong data storytelling, and the ability to influence decision makers. Based in Chicago or Sussex, you will collaborate with account teams and analytics professionals, manage multiple client programs, and ensure timely delivery of insights and