Remote Associate Director, Analytics Transformation

Dentsu Aegis Network Ltd.; Colorado; Hybrid; USD 94,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15+ paid holidays

Parental leave

Job summary

Merkle, part of Dentsu Aegis Network, seeks an Associate Director of Analytics Strategy and Transformation to lead analytics transformation programs across digital marketing, data strategy, and customer experience. You will assess current-state capabilities, define roadmaps, and drive AI-enabled measurement initiatives for Fortune 1000 clients.

You will collaborate with Marketing, IT, and Analytics teams, shaping privacy-aware activation and enterprise analytics solutions while delivering

Qualifications

• 5+ years of digital data, analytics, marketing technology, or related experience in a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team, or similar environment
• 3+ years of client advisory, customer success, account management, or program management experience
• Demonstrated experience applying digital marketing principles, platforms, technologies, and tactics across channels, including social media, programmatic and connected TV (CTV), search (SEM/SEO/GEO), email marketing, and analytics
• Experience with or the ability to quickly learn advanced digital marketing capability solutions, such as identity management platforms, data clean rooms, customer data platforms, and AI analytics capabilities (preferred)
• Ability to work with technical and non-technical client teams to develop solution designs and requirements
• Strong communication, presentation, and storytelling skills, with the ability to tailor messages for technical and non-technical audiences

Responsibilities

• Managing analytics transformation initiatives for clients through long-term, multi-phase programs
• Conducting thorough audits and assessments of digital marketing and analytics infrastructure, processes, strategies, and readiness to expand
• Evaluating clients' AI analytics readiness, including data foundations, governance, and organizational capacity to adopt AI-driven measurement and insights
• Analyzing data collection methods, technology stack, and data quality to gauge effectiveness and identify areas for improvement
• Developing and delivering transformation priorities and roadmap objectives, including outlining timelines, milestones, and resource requirements that cover a broad range of digital activation and measurement strategies
• Synthesizing transformation priorities and presenting recommendations to cross-functional teams, including Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership
• Collaborating across teams to shape digital experience analytics strategy, with a strong grasp of the tactics (site, app, and customer journey data) that drive optimization and personalization
• Articulating how privacy-enhanced technologies (data clean rooms, consent management platforms, server-side technology, etc.) and addressable activation (identity targeting, closed ecosystems, RMNs, etc.) align to future client objectives
• Connecting data strategy, audience creation, media activation, measurement, creative and customer experience within the transformation plan
• Collaborating with stakeholders to communicate transformation initiatives' vision, objectives, and benefits to gain organizational buy-in
• Ensuring alignment with industry best practices, emerging trends, and regulatory requirements (e.g., GDPR, CCPA).
• Delivering ongoing consulting guidance to clients within retainer or project work
• Delivering thought leadership through webinars, blog posts, QBRs, and industry publications
• Developing relationships with current and potential clients by sharing thought leadership POVs and identifying project opportunities to pursue

Skills

Digital data

Analytics

Marketing tech

Client advisory

Program management

Tools

Identity management platforms

Data clean rooms

Customer data platforms

AI analytics capabilities

Job description

Merkle, part of Dentsu Aegis Network, seeks an Associate Director of Analytics Strategy and Transformation to lead analytics transformation programs across digital marketing, data strategy, and customer experience. You will assess current-state capabilities, define roadmaps, and drive AI-enabled measurement initiatives for Fortune 1000 clients.

You will collaborate with Marketing, IT, and Analytics teams, shaping privacy-aware activation and enterprise analytics solutions while delivering