Sr Manager, Analytics, Analytic Liaison

Rise, a Quad agency; Chicago (IL); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Rise is seeking a Sr. Manager, Analytic Liaison to connect Direct Marketing strategy with Analytics, translating analytic outputs into actionable insights that improve direct mail and integrated campaigns.

This role requires clear communication, strong data storytelling, and the ability to influence decision makers. Based in Chicago or Sussex, you will collaborate with account teams and analytics professionals, manage multiple client programs, and ensure timely delivery of insights and

Responsibilities

• Partner with Direct Marketing strategy and account teams to define analytic needs aligned to campaign objectives and SOW requirements.
• Translate marketing strategies into clear analytic requests, including segmentation, test design, and performance measurement.
• Coordinate with Analytics teams to ensure timely, accurate delivery of outputs.
• Manage priorities across multiple client programs.
• Interpret analytic outputs and translate findings for the internal client-facing teams.
• Connect performance results to business outcomes, with a focus on direct mail effectiveness.
• Simplify complex analytics into clear messaging for account teams and clients.
• Ensure consistency in how insights are communicated across programs.
• Apply direct mail expertise to evaluate and improve audience targeting and segmentation.

Job description

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.

We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.

Sr. Manager, Analytic Liaison (Direct Marketing)

Role Overview

The Sr. Manager, Analytic Liaison plays a key role in connecting Quad’s Direct Marketing strategy, account teams, and Analytics function to ensure data is effectively applied across active client programs. This role focuses on translating analytic outputs into actionable insights, aligning analytics to campaign objectives, and supporting ongoing performance optimization. The individual works across teams to ensure clarity, consistency, and impact in how analytics are used within direct mail and integrated marketing programs.

Location: Chicago or Sussex offices, 4 days a week; Remote if outside of the Quad office locations

Please note: This position is not eligible for visa sponsorship, including F-1 visa holders requiring CPT, OPT, or future H-1B sponsorship. Candidates must be authorized to work in the United States without current or future immigration sponsorship.

Key Responsibilities

Analytics Coordination

• Partner with Direct Marketing strategy and account teams to define analytic needs aligned to campaign objectives and SOW requirements.
• Translate marketing strategies into clear analytic requests, including segmentation, test design, and performance measurement.
• Coordinate with Analytics teams to ensure timely, accurate delivery of outputs.
• Manage priorities across multiple client programs.

Insight Translation & Application

• Interpret analytic outputs and translate findings for the internal client-facing teams.
• Connect performance results to business outcomes, with a focus on direct mail effectiveness.
• Simplify complex analytics into clear messaging for account teams and clients.
• Ensure consistency in how insights are communicated across programs.

Direct Mail Performance Optimization

• Apply direct mail expertise to evaluate and improve:
  • Audience targeting and segmentation