Senior Analytics Leader: CRM, Insights & Data Governance

USTA National Tennis Center Incorporated; Orlando (FL); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Paid time off

401(k) matching

Tuition reimbursement

Wellness program

Discounts

Job summary

USTA is seeking a Senior Manager of Applied Analytics to bridge business stakeholders with Technology, BI&A, and Marketing. You will drive a data-driven operating model, standardize insights, and shape CRM workflows while safeguarding privacy across the organization.

You will lead cross-functional analytics, define KPI methodologies, and build compelling dashboards to inform leadership decisions. A hybrid work model and robust benefits are offered.

Qualifications

• Bachelor's degree in a quantitative field.
• 4–6 years of applied experience in digital analytics, performance marketing analysis, or BI.
• Expert-level proficiency in modern web analytics platforms (Adobe Analytics, GTM).
• Strong SQL capabilities and experience building dashboards.

Responsibilities

• Translate stakeholder requests into analytics requirements for the Analytics & Reporting team.
• Consult on CRM and product decisions using funnel analytics and data insights.
• Define KPI metrics and measurement methodologies with Marketing and Content teams.
• Maintain enterprise tagging taxonomy and digital tracking schema across web/app platforms.
• Define technical specs for pixel implementation, events, and data capture.
• Ensure data ethics and privacy compliance (GDPR/CCPA) across data pipelines.
• Synthesize data from GA4, Adobe, CRM, and Social to identify trends and opportunities.
• Design dashboards and visuals; tell data-driven stories to leadership.
• Calculate ROAS and CPA to guide budget allocation and optimization.

Skills

Stakeholder management

Data storytelling

Executive presentation

SQL

Analytical problem solving

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree in Data Analytics, Statistics, Business, Mathematics, or related field

Tools

Adobe Analytics

Google Tag Manager

GA4

CRM systems

Tableau

Power BI

Looker

Job description

USTA is seeking a Senior Manager of Applied Analytics to bridge business stakeholders with Technology, BI&A, and Marketing. You will drive a data-driven operating model, standardize insights, and shape CRM workflows while safeguarding privacy across the organization.

You will lead cross-functional analytics, define KPI methodologies, and build compelling dashboards to inform leadership decisions. A hybrid work model and robust benefits are offered.