Strategic Data Analytics Leader — Insights & Literacy (Hybrid)

(USTA) United States Tennis Association; Orlando (FL); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Hybrid/flex schedule in Orlando

401(k) with company match

Tuition reimbursement

Medical, dental, vision benefits

Paid time off

Wellness programs

Job summary

The Sr. Manager, Data Analytics & Insights at United States Tennis Association leads analytics across multiple business units, shaping data strategy beyond dashboards. You’ll partner with IT, guide end-to-end analyses, and drive data literacy and self-service tools for decision-makers.

Based in Orlando with hybrid work options, you’ll mentor analysts, manage data governance interfaces, and communicate insights through executive storytelling to influence participation and facility strategies.

Qualifications

• Bachelor's degree in Data Science, Statistics, Business Analytics, or related field (Master's preferred).
• 6+ years of analytics, data modeling, or business insights experience.
• Proficient in SQL and Python; geospatial analysis tools like Placer.ai or GIS.
• Fluent in Tableau; strong AI skills.
• Experience delivering data literacy training to non-technical stakeholders.

Responsibilities

• Serve as a senior analytics thought leader and strategic partner for assigned business units (players, coaches, facilities, advocacy, sections), providing strategic guidance grounded in data and analysis.
• Design and lead exploratory analysis and hypothesis testing to uncover trends, drivers, opportunities, and risks, translating ambiguous business questions into structured analytic approaches.
• Support target setting and measurement by identifying leading, lagging, and contributing metrics for each business area.
• Conduct advanced and ad hoc analyses, including geospatial analysis to inform facility, advocacy, and participation strategy.
• Maintain and educate end-users on dashboards, reports, and visualizations (Tableau, Excel, SQL-driven data marts) to make insights accessible and actionable for decision-makers.
• Elevate USTA's data literacy by developing and conducting training and education sessions, building self-service tools, and championing data best practices across the association.
• Present findings and recommendations using compelling, executive-ready storytelling tailored to both technical and non-technical audiences.
• Partner with the IT Data & Analytics team on data architecture, pipeline requirements, platform enhancements, and data governance to ensure data integrity and accessibility.
• Write and optimize SQL queries to conduct exploratory analysis.
• Mentor and guide analysts across the association, elevating overall analytic maturity and fostering a stronger data culture.
• Manage relationships with vendors, consultants, and partners supporting data and analytics initiatives.
• Ensure data integrity and quality across research, reporting, and analytics deliverables.
• Explore and introduce new analytic techniques, tools, and datasets to continually enhance USTA's analytic capabilities.

Skills

Data analytics leadership

Strategic thinking

SQL

Python

Geospatial analysis

Tableau

Data storytelling

Cross-functional collaboration

Education

Bachelor's degree in Data Science/Statistics/Analytics

Master's degree preferred

Tools

Placer.ai

GIS

Excel

Job description

The Sr. Manager, Data Analytics & Insights at United States Tennis Association leads analytics across multiple business units, shaping data strategy beyond dashboards. You’ll partner with IT, guide end-to-end analyses, and drive data literacy and self-service tools for decision-makers.

Based in Orlando with hybrid work options, you’ll mentor analysts, manage data governance interfaces, and communicate insights through executive storytelling to influence participation and facility strategies.