Senior Analytics Lead: Direct Mail Marketing (Finance)

Merkle Italia; Maryland; Hybrid; USD 78,000 - 93,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu is seeking an experienced Senior Analyst – Financial Services Direct Mail Marketing Analytics to join our team. You will design predictive models for direct mail campaigns, perform ROI analysis, and develop segmentation strategies in a remote Maryland setting.

You will work with cross-functional teams, build dashboards in Tableau, and ensure data quality and compliance with GLBA, FDIC, TCPA, CAN-SPAM, and GDPR requirements.

Qualifications

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field.
• 4+ years in analytics, data science, or marketing analytics in financial services or related industry.
• Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling.
• Proficiency in SQL (BigQuery strongly preferred) and Python.
• Advanced knowledge of regression, segmentation, propensity modeling, and experimental design.
• Experience with Tableau or similar data visualization tools.
• Strong analytical problem-solving skills and knowledge of financial services compliance requirements.

Responsibilities

• Design, build, and maintain predictive models for direct mail response, conversion, and CLV.
• Perform ROI analysis, attribution, and marketing mix measurement.
• Develop customer segmentation for targeted mail campaigns.
• Conduct A/B and multivariate tests to optimize campaigns.
• Develop and maintain statistical models using Python and SQL (BigQuery).
• Build simulation and forecasting apps to model performance scenarios.
• Create Tableau dashboards and automated reporting to track KPIs.
• Write SQL queries and data pipelines for campaign data preparation.
• Ensure data quality and compliance per GLBA, FDIC, TCPA, CAN-SPAM, GDPR.

Skills

SQL

Python

Tableau

Statistical methods

A/B testing

Marketing analytics

Direct mail analytics

Education

Bachelor's degree in Data Science/Statistics/Mathematics/CS/Business Analytics

Tools

Google BigQuery

Job description

Dentsu is seeking an experienced Senior Analyst – Financial Services Direct Mail Marketing Analytics to join our team. You will design predictive models for direct mail campaigns, perform ROI analysis, and develop segmentation strategies in a remote Maryland setting.

You will work with cross-functional teams, build dashboards in Tableau, and ensure data quality and compliance with GLBA, FDIC, TCPA, CAN-SPAM, and GDPR requirements.