Senior Analyst – Financial Services Direct Mail Marketing Analytics

Merkle Italia; Maryland; Hybrid; USD 78,000 - 93,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu is seeking an experienced Senior Analyst – Financial Services Direct Mail Marketing Analytics to join our team. You will design predictive models for direct mail campaigns, perform ROI analysis, and develop segmentation strategies in a remote Maryland setting.

You will work with cross-functional teams, build dashboards in Tableau, and ensure data quality and compliance with GLBA, FDIC, TCPA, CAN-SPAM, and GDPR requirements.

Qualifications

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field.
• 4+ years in analytics, data science, or marketing analytics in financial services or related industry.
• Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling.
• Proficiency in SQL (BigQuery strongly preferred) and Python.
• Advanced knowledge of regression, segmentation, propensity modeling, and experimental design.
• Experience with Tableau or similar data visualization tools.
• Strong analytical problem-solving skills and knowledge of financial services compliance requirements.

Responsibilities

• Design, build, and maintain predictive models for direct mail response, conversion, and CLV.
• Perform ROI analysis, attribution, and marketing mix measurement.
• Develop customer segmentation for targeted mail campaigns.
• Conduct A/B and multivariate tests to optimize campaigns.
• Develop and maintain statistical models using Python and SQL (BigQuery).
• Build simulation and forecasting apps to model performance scenarios.
• Create Tableau dashboards and automated reporting to track KPIs.
• Write SQL queries and data pipelines for campaign data preparation.
• Ensure data quality and compliance per GLBA, FDIC, TCPA, CAN-SPAM, GDPR.

Skills

SQL

Python

Tableau

Statistical methods

A/B testing

Marketing analytics

Direct mail analytics

Education

Bachelor's degree in Data Science/Statistics/Mathematics/CS/Business Analytics

Tools

Google BigQuery

Job description

Job Description

We are seeking an experienced Senior Analyst – Financial Services Direct Mail Marketing Analytics professional to join our dynamic team. The ideal candidate will possess a strong quantitative background, and the ability to translate business problems into scalable analytical solutions. This individual will work closely with cross-functional and client teams.

Key Responsibilities

• Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value
• Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix
• Develop customer segmentation models to identify optimal audience segments for targeted mail campaigns
• Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies
• Develop, implement, and maintain statistical and machine learning models using Python and SQL (Google BigQuery preferred)
• Build simulation and forecasting applications to model campaign performance scenarios and optimize mailing lists
• Create Tableau dashboards and automated reporting to track campaign metrics and KPIs
• Write efficient SQL queries and build data transformation pipelines to prepare customer and campaign data for analysis
• Ensure data quality, harmonization, and compliance across analytical projects per financial services regulations (GLBA, FDIC, TCPA, CAN‑SPAM, GDPR)
• Design and maintain data models that support real‑time and historical campaign analysis
• Stay current on industry trends in marketing analytics, machine learning, and AI
• Mentor junior analysts and contribute to knowledge sharing initiatives

Required

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field
• 4+ years of experience in analytics, data science, or marketing analytics in financial services or related industry
• Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling
• Proficiency in SQL (Google BigQuery strongly preferred) and Python
• Advanced knowledge of statistical techniques: regression analysis, segmentation, propensity modeling, and experimental design
• Experience with Tableau or similar data visualization tools
• Strong analytical problem‑solving skills and working knowledge of financial services compliance requirements

Preferred

• Experience with financial services products (banking, insurance, credit)
• Familiarity with marketing mix modeling (MMM) or multi‑touch attribution
• Background in A/B testing and experimental design
• Knowledge of regulatory requirements (GLBA, TCPA, CAN‑SPAM, GDPR)

Salary & Benefits

The annual salary range for this position is $78,000 -$93,338. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave,
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location & Employment Type

Location: USA - Remote - Maryland Brand: Merkle Time Type: Full time Contract Type: Permanent

Equal Employment Opportunity Statement

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Reasonable Accommodation Statement

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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