Senior Analyst – Financial Services Direct Mail Marketing Analytics

Merkle Italia; Northern (KY); On-site; USD 78,000 - 93,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

Paid holidays & parental leave

Job summary

Merkle, a Dentsu company, is seeking a Senior Analyst in Financial Services Direct Mail Marketing Analytics. The role focuses on building predictive models, ROI and attribution analyses, and audience segmentation to optimize direct mail campaigns.

Responsibilities include data modeling in Python/SQL, dashboard creation in Tableau, and ensuring data quality and compliance with financial regulations. Remote with US-based operations and strong collaboration with cross-functional teams.

Qualifications

• Bachelor's degree in a data-related field is required.
• 4+ years of analytics/marketing analytics experience in financial services or related industry.

Responsibilities

• Design, build and maintain predictive models for direct mail campaign metrics.
• Perform ROI modeling, attribution, and segmentation to optimize campaigns.
• Develop, implement and maintain statistical and ML models using Python/SQL.
• Create Tableau dashboards and automated reports to track KPIs.

Education

Bachelor's degree in Data Science / Statistics / Mathematics / CS / Business Analytics

Tools

SQL

Python

Tableau

Google BigQuery

Job description

Senior Analyst - Financial Services Direct Mail Marketing Analytics page is loaded## Senior Analyst - Financial Services Direct Mail Marketing Analyticslocations: USA - Remote - Marylandtime type: Full timeposted on: Posted Todayjob requisition id: R1132743**Job Description:**We are seeking an experienced **Senior Analyst - Financial Services Direct Mail Marketing Analytics** professional to join our dynamic team.The ideal candidate will possess a strong quantitative background, and the ability to translate business problems into scalable analytical solutions. This individual will work closely with cross-functional and client teams.**Key Responsibilities*** Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value* Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix* Develop customer segmentation models to identify optimal audience segments for targeted mail campaigns* Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies* Develop, implement, and maintain statistical and machine learning models using Python and SQL (Google BigQuery preferred)* Build simulation and forecasting applications to model campaign performance scenarios and optimize mailing lists* Create Tableau dashboards and automated reporting to track campaign metrics and KPIs* Write efficient SQL queries and build data transformation pipelines to prepare customer and campaign data for analysis* Ensure data quality, harmonization, and compliance across analytical projects per financial services regulations (GLBA, FDIC, TCPA, CAN-SPAM, GDPR)* Design and maintain data models that support real-time and historical campaign analysis* Stay current on industry trends in marketing analytics, machine learning, and AI* Mentor junior analysts and contribute to knowledge sharing initiatives**Required*** Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field* 4+ years of experience in analytics, data science, or marketing analytics in financial services or related industry* Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling* Proficiency in SQL (Google BigQuery strongly preferred) and Python* Advanced knowledge of statistical techniques: regression analysis, segmentation, propensity modeling, and experimental design* Experience with Tableau or similar data visualization tools* Strong analytical problem-solving skills and working knowledge of financial services compliance requirements**Preferred*** Experience with financial services products (banking, insurance, credit)* Familiarity with marketing mix modeling (MMM) or multi-touch attribution* Background in A/B testing and experimental design* Knowledge of regulatory requirements (GLBA, TCPA, CAN-SPAM, GDPR)The annual salary range for this position is $78,000 -$93,338. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include:- Medical, vision, and dental insurance,- Life insurance,- Short-term and long-term disability insurance,- 401k,- Flexible paid time off,- At least 15 paid holidays per year,- Paid sick and safe leave, and- Paid parental leave.Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.To begin the application process, please click on the \"Apply\" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.#LI-AB2#LI-Remote**Location:**USA - Remote - Maryland**Brand:**Merkle**Time Type:**Full time**Contract Type:**PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.