Remote Senior Analyst: Direct Mail Marketing Analytics

Merkle Italia; Northern (KY); Hybrid; USD 78,000 - 93,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

Paid holidays & parental leave

Job summary

Merkle, a Dentsu company, is seeking a Senior Analyst in Financial Services Direct Mail Marketing Analytics. The role focuses on building predictive models, ROI and attribution analyses, and audience segmentation to optimize direct mail campaigns.

Responsibilities include data modeling in Python/SQL, dashboard creation in Tableau, and ensuring data quality and compliance with financial regulations. Remote with US-based operations and strong collaboration with cross-functional teams.

Qualifications

• Bachelor's degree in a data-related field is required.
• 4+ years of analytics/marketing analytics experience in financial services or related industry.

Responsibilities

• Design, build and maintain predictive models for direct mail campaign metrics.
• Perform ROI modeling, attribution, and segmentation to optimize campaigns.
• Develop, implement and maintain statistical and ML models using Python/SQL.
• Create Tableau dashboards and automated reports to track KPIs.

Education

Bachelor's degree in Data Science / Statistics / Mathematics / CS / Business Analytics

Tools

SQL

Python

Tableau

Google BigQuery

Job description

Merkle, a Dentsu company, is seeking a Senior Analyst in Financial Services Direct Mail Marketing Analytics. The role focuses on building predictive models, ROI and attribution analyses, and audience segmentation to optimize direct mail campaigns.

Responsibilities include data modeling in Python/SQL, dashboard creation in Tableau, and ensuring data quality and compliance with financial regulations. Remote with US-based operations and strong collaboration with cross-functional teams.