Marketing Effectiveness Leader: Insights & Growth

Dentsu Aegis Network Ltd.; Illinois; Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

401k

Flexible paid time off

Paid holidays

Job summary

Dentsu is hiring a senior data analytics leader who will own cross-functional delivery of data requirements, dashboards and analyses across advertising performance, website analytics, and ROI modeling. You will shape measurement strategies and learning roadmaps with input from internal stakeholders.

The role requires 12+ years in quantitative environments and 6+ years in marketing analytics, with deep knowledge of MMM/MTA and data visualization tools. Remote-friendly with US scope.

Qualifications

• Bachelor’s in Statistics, Economics, Data Science or related quantitative field.
• 12+ years in a quantitative business environment.
• 6+ years in marketing analytics with knowledge of the media planning process.
• Excellent written and verbal communication; convey complex findings simply.
• Strong organizational skills and proven leadership ability.
• Experience in media measurement (MMM, MTA) and digital tracking.

Responsibilities

• Lead cross-functional team delivering data requirements, dashboards, analyses and ROI modeling.
• Develop measurement strategies, learning agendas and roadmaps with stakeholders.
• Mentor junior team members and manage performance/career growth.
• Present deliverables that articulate business value and impact.
• Lead new business efforts and growth initiatives.

Skills

Data analytics

SQL

Python

R

Tableau

Power BI

Datorama

Advertising analytics

Education

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field

Master's degree preferred

Tools

Excel

Tableau

Power BI

Datorama

Job description

Dentsu is hiring a senior data analytics leader who will own cross-functional delivery of data requirements, dashboards and analyses across advertising performance, website analytics, and ROI modeling. You will shape measurement strategies and learning roadmaps with input from internal stakeholders.

The role requires 12+ years in quantitative environments and 6+ years in marketing analytics, with deep knowledge of MMM/MTA and data visualization tools. Remote-friendly with US scope.