Senior Analyst, Direct Mail Analytics (FinServ)

Merkle Inc.; Northern (KY); Hybrid; USD 78.000 - 93.000; Vollzeit

Benefits dieser Stelle

Medical, vision, and dental insurance

Disability insurance

Flexible paid time off

15 paid holidays per year

Paid sick leave

Zusammenfassung

Merkle Inc. is seeking an experienced Senior Analyst – Financial Services Direct Mail Marketing Analytics to join our team.

You will design and maintain predictive models for direct mail campaigns, analyze ROI, and translate business problems into scalable analytics. You will work with cross-functional teams, develop segmentation models, perform A/B tests, build data pipelines in SQL/BigQuery, and create Tableau dashboards while ensuring data quality and compliance with GLBA, FDIC, TCPA,

Qualifikationen

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field
• 4+ years of analytics or marketing analytics experience in financial services or related industry
• Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling
• Proficiency in SQL (BigQuery preferred) and Python
• Advanced knowledge of regression, segmentation, propensity modeling, and experimental design
• Experience with Tableau or similar data visualization tools
• Strong analytical problem-solving skills and knowledge of financial services compliance requirements

Aufgaben

• Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value
• Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness
• Develop customer segmentation models to identify optimal audience segments
• Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies
• Develop and maintain statistical and machine learning models using Python and SQL (BigQuery)
• Build simulation and forecasting applications to model campaign performance scenarios
• Create Tableau dashboards and automated reporting to track campaign metrics and KPIs
• Write efficient SQL queries and data transformation pipelines for analysis
• Ensure data quality, harmonization, and compliance across analytical projects per regulations
• Design and maintain data models supporting real-time and historical campaign analysis
• Stay current on industry trends in marketing analytics, ML and AI
• Mentor junior analysts and contribute to knowledge sharing initiatives

Kenntnisse

SQL

Python

Statistical methods

Experiment design

Segmentation

Propensity modeling

A/B testing

Data visualization

Ausbildung

Bachelor's degree

Tools

Google BigQuery

Tableau

Jobbeschreibung

Merkle Inc. is seeking an experienced Senior Analyst – Financial Services Direct Mail Marketing Analytics to join our team.

You will design and maintain predictive models for direct mail campaigns, analyze ROI, and translate business problems into scalable analytics. You will work with cross-functional teams, develop segmentation models, perform A/B tests, build data pipelines in SQL/BigQuery, and create Tableau dashboards while ensuring data quality and compliance with GLBA, FDIC, TCPA,