In-House Lifecycle Manager (SMS & Email manager and full funnel)

eNNOVATION Brands; El Segundo (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading beauty tools company is looking for a Customer Lifecycle Manager to drive email and SMS strategies, enhance customer engagement, and build long-term relationships. With a focus on the customer journey, you'll analyze data, oversee campaigns, and collaborate with teams to ensure cohesive messaging. Ideal candidates have 3+ years in marketing, familiarity with Klaviyo, and a passion for metrics. This role is pivotal for integrating marketing initiatives and customer insights to influence product strategy.

Qualifications

• 3+ years of experience in email/SMS marketing.
• Experience in beauty or e-commerce is a plus.
• Ability to lead cross-channel initiatives.

Responsibilities

• Drive email and SMS revenue for various product lines.
• Segment and personalize campaigns to maximize engagement.
• Oversee and guide a social media specialist for alignment.

Skills

Email/SMS marketing

Customer lifecycle management

Metrics-oriented

Strategic thinking

Klaviyo or similar platforms

Job description

At SRI, we don't just sell beauty tools—we build relationships that last. We believe in creating transformative experiences for our customers, anchored in a deep understanding of what they truly want.

Your Mission:

As our Customer Lifecycle Manager, you'll own and elevate our email and SMS strategies while also stepping into a broader role of building a community of loyal customers. You'll be the architect of the customer journey, ensuring that every touchpoint—from SMS campaigns to social media alignment—reflects our brand’s voice and long-term vision.

What You’ll Do:

• Drive email and SMS revenue for our hair, and new home products and skincare lines, but also go beyond: shape the entire lifecycle strategy.
• Segment and personalize campaigns to maximize engagement and conversions
• A/B test subject lines, copy, offers, creative, and send times
• Track performance (open rates, CTR, CVR, revenue) and adjust based on data
• Run surveys and build feedback loops to learn what our audience wants—new products, content, or formats
• Collaborate with social media teams to ensure our messaging is consistent and engaging across all platforms.
• Build and nurture long-term customer relationships by understanding what our audience truly wants and using those insights to influence product and content strategy.
• Oversee and guide a social media specialist, ensuring that email, SMS, and social efforts are all aligned for a cohesive customer journey.

You Might Be a Fit If You...

• Have 3+ years of experience in email/SMS marketing and a strong grasp of customer lifecycle management. Experience in beauty or e-commerce is a plus.
• Are not just a marketer but a strategist who can see the big picture and drive long-term engagement.
• Can lead cross-channel initiatives, working with both marketing and product teams to create a seamless customer experience.
• Know Klaviyo or similar platforms inside and out
• Understand consumer psychology and what drives clicks and purchases
• Are obsessed with metrics and test everything

Ready to Apply?

Send the following to [e-mail]:

• Your resume
• A few sentences on why you’d be a great fit
• Examples of past campaigns or flows you’re proud of