Email Marketing Director

3 Little Birds Interactive; Jersey City (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

A marketing agency in Jersey City is seeking a Marketing Director to lead their email and lead generation programs for multiple beauty brands. The role requires extensive experience in digital marketing leadership, particularly in data-driven website optimization and email customer acquisition campaigns. Ideal candidates will possess strategic thinking as well as tactical skills to effectively execute innovative marketing solutions. The position demands a positive, team-oriented candidate who thrives in fast-paced environments.

Qualifications

• 5-7 years of experience in Digital Marketing Leadership role.
• Experience in website optimization with metrics emphasis.
• Expert in internet best practices impacting SEO and deliverability.

Responsibilities

• Oversee email and lead generation programs for beauty brands.
• Manage testing and reporting programs to improve acquisition.
• Analyze customer lifetime value and adjust marketing programs accordingly.

Skills

Digital Marketing Leadership

Direct response and performance marketing

Website optimization

Email customer acquisition campaigns

SEO content

eCommerce opportunity identification

Analytics platform usage

Education

Bachelor's Degree in Marketing or Business

Tools

Google Analytics

Heat Mapping technology

Job description

Job Description

Marketing Director, Email and Conversion

Responsibilities

• The Marketing Director oversees the email and lead generation programs for 4 major beauty brands in a multi-channel environment.
• The role will be responsible for developing, optimizing, supervising, and executing the email acquisition efforts for new and existing customers as well as managing the testing and reporting programs.
• This includes overseeing management of all email retention, acquisition, lead generation, website testing and on-site conversion optimization.
• This role will work closely with the Digital Creative Department to constantly improve website conversion and increase customer acquisition through email channels.
• A blend of strategic and tactical experience is necessary. This person is expected to execute.

Individual must also be comfortable with basic direct response principles such as conducting ROI analysis and adjusts marketing mix to achieve customer acquisition and profitability objectives; evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions, analyze customer lifetime value and lifecycle trends and adjusts marketing programs accordingly.

Qualifications

• 5-7 years experience in Digital Marketing Leadership role including prior management supervisory experience of a digital marketing team.
• Direct response and performance based marketing program experience is critical
• Experience in website optimization with heavy emphasis on metrics, data and driving conversion; a critical component to success in this role
• 3-4 years of experience with email customer acquisition campaigns
• Full understanding of on-page optimization methods such as key word placement, strategically optimized SEO content
• Expert in internet best practices and the impact that these have on SEO and inbox deliverability
• Ability to identify new areas of eCommerce opportunity beyond current organizational thinking
• Provide expertise on current eCommerce industry best practices.
• Experience with website analytics platforms such as Google Analytics, Heat Mapping technology, etc…
• Experience with email deliverability and IP reputation monitoring needed
• Experience building out successful Lead Gen programs
• Execute internet Marketing best practices that result in healthy customer acquisition, retention and growth
• Development of innovative creative

Education

• Bachelors Degree required: e.g. Marketing or Business preferred

Other Requirements

• Team oriented; team comes first here
• Ability to run a revenue line item with an eye towards profit contribution
• Ability to perform in a very fast pace environment
• Proven success record for building online presence
• Very positive attitude
• Ability to work in a team oriented environment

Additional Information

All your information will be kept confidential according to EEO guidelines.

Job Location