Email Marketing Specialist (On-Site)

Integra Beauty Inc; Florida; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life

401k plan

Additional Opt‑In Insurances

Vacation + Sick Time Pay

L’ange product stipend

Job summary

Integra Beauty Inc. is seeking an Email Retention Marketing Specialist to own end‑to‑end email and SMS campaigns, crafting personalized customer journeys that boost loyalty and lifetime value.

You will collaborate with Site Experience, Creative, and Brand teams to translate data into engaging experiences across channels. The ideal candidate is data‑driven, test‑oriented, and excels at segmentation, multi‑channel activation, and regulatory compliance.

Qualifications

• Bachelor’s degree required.
• 4+ years of retention/lifecycle/CRM marketing in a fast‑paced e‑commerce or DTC environment.
• Experience supporting or managing lifecycle journeys/flows (welcome, post‑purchase, replenishment, winback, abandonment, etc.).
• Familiarity with subscription and/or loyalty programs preferred.
• Experience with ESP/SMS platforms such as Klaviyo, Braze, Exponea (or similar).
• Strong understanding of marketing fundamentals related to analysis, testing, optimization, and performance measurement.
• Strong project management skills and cross‑functional collaboration.

Responsibilities

• Own end‑to‑end process of building and deploying promotional and automated email/SMS campaigns.
• Targeting, A/B testing, and flawless execution from concept to deployment.
• Strategically develop, manage, and optimize key customer journeys (welcome, post‑purchase, re‑engagement, loyalty).
• Manage retention initiatives across multiple lifecycle channels beyond email.
• Actively monitor and analyze campaign performance metrics and implement a testing roadmap.
• Collaborate with Brand and Creative teams to develop innovative campaign ideas.
• Oversee QA and ensure compliance with email regulations.

Skills

Email marketing

CRM

Lifecycle

Klaviyo

Braze

SMS marketing

Data analysis

Project management

Cross-channel

Education

Bachelor’s degree

Tools

Klaviyo

Braze

Exponea

Job description

Who We Are:

Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.

We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR, two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the front­of‑line of emerging trends and we are looking for like‑minded individuals to continue growing our company.

About the Role:

As an Email Retention Marketing Specialist, you will be the driving force behind our customer retention and lifecycle strategies. In this role, you’ll own the end‑to‑end execution of high‑impact email and SMS campaigns, crafting personalized customer journeys that build lasting brand loyalty and boost Customer Lifetime Value (LTV).

We’re looking for a data‑driven strategist and creative builder who thrives on testing, optimizing, and scaling lifecycle programs across multiple channels- including email, SMS, direct mail, and loyalty initiatives. Working closely with our Site Experience, Creative and Brand teams, you will turn data insights into innovative customer experiences while ensuring flawless execution, QA, and regulatory compliance. If you are passionate about audience segmentation, cross‑channel experimentation, and turning one‑time buyers into lifelong brand advocates, we’d love to have you on the team.

Our ideal candidate will embody the following:

• Detail‑oriented, highly organized, and strong at managing multiple priorities at once
• Curious, flexible, and open to change, with a test‑and‑learn mindset
• Customer‑obsessed with a strong ability to understand what motivates customers and how to improve their experience
• Passionate about the beauty industry and excited by trends, products, and consumer behavior

What does success look like in this role:

• Lifecycle journeys are shipped accurately, on time, and continuously improving
• Testing is consistent, well‑documented, and drives measurable performance gains
• Reporting is reliable and insights lead to clear actions and better customer experiences
• Cross‑channel journeys feel cohesive and intentional across email, SMS, loyalty, subscriptions, and direct mail
• Campaign‑based sends and vendor initiatives are executed smoothly, with clear documentation, clean QA, and dependable follow‑through

Duties and Responsibilities

Campaign Strategy & Execution

• Own the end‑to‑end process of building and deploying promotional and automated email/SMS campaigns. You'll be
• responsible for targeting, A/B testing, and ensuring flawless execution from concept to deployment.

Lifecycle Journey Management

• Strategically develop, manage, and optimize key customer journeys (e.g., welcome, post‑purchase, re‑engagement,
• loyalty). You'll identify opportunities to enhance personalization and segmentation to improve customer lifetime value (LTV).

Cross‑Channel Platform Management

• Support the management and execution of retention initiatives across multiple lifecycle channels beyond email.
• Collaborate with the team on direct mail, subscriptions, loyalty, SMS, and other emerging platforms.
• Assist in testing, launching, and optimizing new programs that enhance the customer experience.
• Ensure campaigns across channels feel cohesive and connected within the overall lifecycle strategy.

Data Analysis & Optimization

• Actively monitor and analyze campaign performance metrics (open rates, CTR, conversion rates, LTV). You will use these insights to propose and implement a robust testing roadmap to continuously improve campaign effectiveness and retention.

Collaboration & Ideation

• Partner with the Brand and Creative teams to develop fresh and innovative campaign ideas. You'll stay on top of industry trends and best practices, bringing new strategies for engagement‑focused campaigns to the table.

Quality Assurance (QA) & Compliance

• Oversee the QA process to ensure all campaigns are error‑free and aligned with brand standards. You will also maintain a deep understanding of email compliance regulations to ensure our program is always compliant.
• Other duties as assigned by organizational leadership

Qualifications

• Bachelor’s degree required
• 4+ years of experience in retention/lifecycle/CRM marketing, ideally in a fast‑paced e‑commerce or DTC environment
• Experience supporting or managing lifecycle journeys/flows (welcome, post‑purchase, replenishment, winback, abandonment, etc.)
• Familiarity with subscription and/or loyalty programs preferred
• Experience with ESP/SMS platforms such as Klaviyo, Braze, Exponea (or similar)
• Strong understanding of marketing fundamentals related to analysis, testing, optimization, and performance measurement
• Strong project management skills and comfort working cross‑functionally

Benefits

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt‑In Insurances
• Vacation + Sick Time Pay
• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)

• Action Oriented
• Situational Adaptability
• Drives Results

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