Email Marketing Specialist

Nashville Public Radio; Fort Myers (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Nashville Public Radio is seeking an Email Marketing Specialist to design and execute email campaigns for a diverse client portfolio. You will craft content, manage calendars, automate workflows, and derive insights from metrics to improve performance.

The role emphasizes strategy, experimentation, and collaboration with account, creative, and content teams to deliver compelling communications that drive engagement and conversions.

Qualifications

• 3+ years of hands-on email marketing experience.
• Strong understanding of strategy, segmentation, automation, testing, and analytics.
• Experience with email platforms such as Constant Contact, Mail Chimp, Active Campaign, HubSpot or Klaviyo.

Responsibilities

• Develop and execute strategic email marketing campaigns from concept through deployment and reporting.
• Build engaging email content including copy, creative direction, calls to action, and subject lines.
• Manage email calendars, campaigns, automations, segmentation, testing, and deployment.
• Analyze campaign performance and translate data into actionable recommendations.
• Conduct A/B testing and seek opportunities to improve engagement and conversions.
• Collaborate with account, creative, content, and digital marketing teams to align with overall strategy.
• Monitor industry trends and best practices in email marketing.
• Maintain high quality, accuracy, and attention to detail across campaigns.
• Communicate campaign performance and insights clearly to internal teams and clients.

Skills

Email marketing strategy

A/B testing

Campaign analytics

Copywriting

Project management

Team collaboration

HTML/CSS basics for emails

Tools

Constant Contact

Mail Chimp

Active Campaign

HubSpot

Klaviyo

Job description

We're looking for an Email Marketing Specialist to join our team and bring strategy, creativity, curiosity to our amazing team!

In this role, you'll develop and execute email marketing campaigns for a diverse portfolio of clients, turning business objectives into thoughtful, engaging communications that connect with audiences and drive results. You'll have the opportunity to work across industries, collaborate with talented marketing professionals, and play a meaningful role in shaping how our clients communicate with their customers.

What You'll Do

• Develop and execute strategic email marketing campaigns from concept through deployment and reporting
• Build engaging email content, including copy, creative direction, calls to action, and compelling subject lines
• Manage email calendars, campaigns, automations, segmentation, testing, and deployment
• Analyze campaign performance and translate data into actionable recommendations
• Conduct A/B testing and continually look for opportunities to improve engagement, conversions, and overall performance
• Collaborate with account, creative, content, and digital marketing teams to ensure email campaigns align with broader marketing strategies
• Monitor industry trends, emerging technologies, and best practices in email marketing
• Maintain a high level of quality control, accuracy, and attention to detail across every campaign
• Communicate campaign performance and insights clearly to both internal teams and clients

What We're Looking For

You're equal parts strategist, marketer, and problem-solver. You understand that successful email marketing requires both creativity and data, and you're comfortable working with both.

You Bring:

• 3+ years of hands-on email marketing experience
• Strong understanding of email marketing strategy, segmentation, automation, testing, and analytics
• Experience working with email marketing platforms such as Constant Contact, Mail Chimp, Active Campaign, HubSpot, Klaviyo, or similar
• A strong understanding of email performance metrics and what they mean
• Exceptional attention to detail...you notice the extra space, the broken link, and the missing period
• The ability to manage multiple projects and deadlines without losing sight of the details
• Strong communication and collaboration skills
• A proactive mindset and genuine curiosity about what makes audiences click, engage, and convert

What Will Set You Apart

• Experience working in a fast pace agency environment
• Experience with CRM and marketing automation platforms
• Knowledge of HTML/CSS for email
• Experience with lifecycle, nurture, or automated email campaigns
• Familiarity with deliverability, list hygiene, and email compliance best practices
• A strong interest in emerging AI tools and how they can make marketing smarter and more effective

Why You'll Love This Role

You will be a part of a kind, smart and talented team. You won't be sending the same newsletter every week. You'll work with different clients, different audiences, different challenges, and different opportunities to make an impact. You'll have the chance to bring ideas to the table, see your work come to life, and use real performance data to make marketing better.

We believe great marketing happens when smart people, good ideas, and strong collaboration come together. If you're someone who takes pride in your work, loves learning, asks good questions, and gets a little excited when an open rate beats the benchmark— we'd love to meet you.

If you're ready to make email marketing more strategic, more creative, and more effective, let's talk.